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Concept to Camera is an immersive creative photography workshop designed for photographers and models who want to move beyond surface-level shooting and learn how to intentionally build images from idea to execution.Hosted by Kief Modils and Samantha Els, this workshop focuses on the process behind strong imagery — from developing a concept, designing a set, directing poses, and collaborating effectively on set.
This is not a content day.
It is a hands-on learning experience grounded in creative direction, collaboration, and visual storytelling.
What You’ll Learn
How to develop and refine creative concepts
Building simple but effective sets using accessible materials
Understanding creative direction and visual intention
Confident posing, movement, and expression
Clear communication and collaboration between photographers and models
Shooting with purpose rather than quantity
Who This Workshop Is For
Photographers looking to strengthen creative direction skills
Models wanting to build confidence in posing and collaboration
Creatives interested in conceptual and editorial-style imagery
This workshop is suitable for emerging to intermediate creatives. No formal qualifications required — just a willingness to engage, collaborate, and experiment.
What to Expect
Guided concept development
Live set creation and demonstrations
Hands-on shooting sessions
Real-time direction and feedback
A collaborative, respectful, and creative environment
Participants will leave with practical skills, creative insight, and images created through intentional process.
Certificate of Completion
All participants who attend Concept to Camera in full will receive a Certificate of Completion recognising their participation in creative direction, set design, and posing.
This certificate may be included in personal portfolios, professional profiles, or creative résumés as evidence of skills development and industry-led training.
Hosted By
Kief Modils – Creative collective specialising in conceptual photography, set design, and collaborative visual storytelling.
Samantha Els – Published model, creative director, and brand ambassador with extensive experience in creative collaboration and posing direction.
What to Bring
Camera (any level, film or digital)
Comfortable clothing suitable for creative sets
Notebook or device for notes
An open mind and collaborative attitude
Limited spots available.
This workshop prioritises quality, interaction, and hands-on learning.
Booking & Refund Policy
All bookings for Concept to Camera are confirmed upon successful payment.
Due to limited availability and the planning required for this workshop, tickets are non-refundable. However, if you are unable to attend, your ticket may be transferred to another participant by prior arrangement.
In the unlikely event that the workshop is cancelled or postponed by the organisers, attendees will be offered the option of a full refund or transfer to a rescheduled date.
By purchasing a ticket, you acknowledge and accept these terms.
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Event Venue
Phenomena Aerial Dance and Fitness, 7 Haak en Steek street,Kempton Park, Gauteng, South Africa
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