About this Event
Join The National Society of Black Wedding and Event Professionals for an intimate and engaging fireside conversation with Viveca McDonald of Visit Denver, where we’ll dive into the vibrant world of Denver’s tourism and event industry. This laid-back yet insightful session will uncover how the Mile High City has become a hub for destination events and why its growth matters to you as a wedding and event professional.
From tourism trends to strategic partnerships, Viveca will share insider knowledge on how Visit Denver supports event professionals and how you can leverage these resources to expand your reach, attract clients, and create unforgettable experiences. Sip, connect, and gain actionable insights in a relaxed setting designed for meaningful dialogue and networking.
Learning Objectives:
- Understand Denver’s Tourism Landscape
Explore key tourism statistics and trends that make Denver a prime destination for weddings and events. - Discover How Events Drive Economic Growth
Learn how the event industry contributes to Denver’s development and why this creates opportunities for planners and creatives. - Leverage Destination Support from Visit Denver
Gain practical strategies for partnering with Visit Denver to enhance your event offerings and attract destination clients. - Identify Opportunities for Business Expansion
Understand how positioning yourself in a growing market like Denver can elevate your brand and increase revenue streams.
Registration Fee:
NSBWEP Members: $60.00 | Non-members: $80.00
$10 LATE FEE AFTER 5PM, February 2nd
Tickets are non-refundable and non-transferable to a future event.
About Our Speaker:
Viveca is a connector, storyteller, and advocate for belonging—someone who believes that real impact happens when people feel seen, inspired, and part of something bigger. As Visit Denver’s Convention Sales Manager for the Washington, D.C. region, she serves as a conduit between organizations and the Mile High City, helping turn business relationships into meaningful partnerships that celebrate culture, creativity, and community. As the 2026 President of the MPI Rocky Mountain Chapter she’s dedicated to fostering growth, inclusion, and collaboration across every level of the industry.
With a background spanning retail leadership, brand activations, and destination marketing, Viveca blends strategy with heart, using her platform to champion diversity in the event industry. Her work reflects her belief that connection is both an art and a responsibility.
Beyond the job, she’s a proud plant mom, Auntie, and a spirited competitor who finds joy in the great outdoors or embarking on a new adventure.
Event Venue & Nearby Stays
The Ritz-Carlton, Denver, United States
USD 22.53 to USD 95.12
