Coffee Talk with Adriana Santos, Head of Studio at Fumero Films + Q&A

Adriana Santos shares how she went from traditional film to building a scalable vertical studio with 45+ series, 8 awards, and a slate deal - turning uncertainty into a system for high-volume storytelling.

Adriana Santos is an executive producer, showrunner, and Head of Studio at Fumero Films, where she has led the production of 45+ vertical series in just a few years, earning 8 awards along the way from development through post-production in just a few years. Originally from the traditional film industry, Adriana transitioned into the emerging vertical space at a time when there was no established playbook—building from scratch a scalable studio model driven by creativity, structure, and a strong work culture.

Her studio’s growth has been closely tied to Shorts, which became its primary platform and a key creative partner. Today, Adriana is expanding and working with multiple apps while continuing to evolve the studio’s production ecosystem. She has also moved into vertical advising and brand partnerships, helping shape both the content and business strategies behind this fast-growing format.

Adriana was part of the first Latino studio in the space to operate under a slate deal, marking a shift toward more structured, high-volume production models. Her work sits at the intersection of storytelling, systems-building, and innovation in a rapidly evolving industry.

https://pro.imdb.com/name/nm3307675

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