About this Event
Personas are a design method involving the creation of character sketches of the types of people who may use your (digital health) product or service. Each persona represents an end-user’s demographic information, such as age, gender, education, and interests, as well as their typical habits. Having persona profiles to hand during the design process stimulates ideas and aids decision making.
In this workshop, we will explore two approaches to persona creation. First, you will be guided through the ‘traditional’ approach, where personas are created by designers and researchers following earlier work to understand end-users and their experiences (for example via interviews, focus groups, and observations). Here, you will have the chance to practice creating personas based on anonymised data from a prior digital health project. In the second part of the workshop, we will introduce you to another way of creating personas, this time co-designing them with end users. This draws from Dr Timothy Neate’s work on co-designing personas with people with aphasia (a language impairment typically caused by stroke). These personas played a key role in the co-development of the creative writing app MakeWrite. We will discuss the benefits and challenges of including end users in the persona creation process, and offer advice for people looking to take a similar approach.
This workshop is for you if you are a UK-based health or care professional, manager, researcher, student, patient, family carer, or Small to Medium sized Enterprise using or (or interested in using) a co-design process and methods to develop a digital health technology. You can be at any stage of a project.
This is an in-person workshop only. Tea and coffee will be provided.
Facilitators: This workshop will be facilitated by Dr Timothy Neate, Dr Lili Golmohammadi, Emelia Delaney, and Dr Siobhán O'Connor.
About the Co-design support programme at the KHP Digital Health Hub: Co-design – the process of creating and developing a product or service in collaboration with all those involved in its use – can be a highly effective way to improve digital health and care, and business outcomes. This workshop is part of a pilot programme of co-design support offerings at the EPSRC-funded King’s Health Partners Digital Health Hub, a multi-disciplinary centre helping those interested in developing a digital health innovation from conception to implementation. We are based at the London Institute for Healthcare Engineering. If you would like to learn more about the co-design process and co-design methods and tools, please take a look at our open-access online Co-design for digital health course and Co-design methods and tools library, which will be live in September 2024.
Disclaimer: we would like to collect feedback as part of our ongoing research into supporting and pioneering co-design methods and tools for digital health.
Support to attending events: We strive to host inclusive, accessible events that enable all individuals to engage fully.
For all general and access inquiries or requests, please contact [email protected]
Event Venue & Nearby Stays
London Institute for Healthcare Engineering - LIHE, 100 Lambeth Palace Road, London, United Kingdom
GBP 0.00