About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
For more information on venue address, reach out to "[email protected]"
About This Course
- Duration: 1 Full Day (8 Hours)
- Delivery Mode: Classroom (In-Person)
- Language: English
- Credits: 8 PDUs / Training Hours
- Certification: Course Completion Certificate
- Refreshments: Lunch, snacks & beverages included
Course Overview
This intensive 1 Day training demystifies cluster analysis—one of the most widely used unsupervised learning techniques in data mining. You will explore real-world clustering workflows, understand key algorithms, perform segmentation, evaluate clusters using quantitative metrics, and interpret patterns to drive insights. The course is structured for fast learning, practical application, and analytical depth without covering basic or unrelated concepts. You walk away with actionable skills applicable to business, research, marketing, finance, operations, and AI-driven insights.
Learning Objectives
By the end of this course, you will be able to:
- Understand the purpose and value of clustering in analytics.
- Select and apply appropriate clustering algorithms.
- Evaluate cluster quality using statistical metrics.
- Interpret cluster outputs to derive meaningful insights.
- Build end-to-end clustering workflows.
- Apply clustering for segmentation and business decisions.
- Integrate clustering into reporting and analysis systems.
8. Target Audience
- Data analysts and data scientists
- Business intelligence and analytics professionals
- Marketing and customer insights teams
- Operations and risk analysts
- Students and professionals exploring data mining
- Anyone needing clustering skills for practical analytics
9. Why Choose This Course?
This course is designed for fast-paced, practical learning without unnecessary theory. Delivered by an industry expert in data mining and machine learning, the program focuses on real-world clustering techniques, actionable segmentation workflows, and hands-on analytical thinking. You gain clarity, confidence, and applied knowledge in just 1 day—aligned with industry demands.
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Want to train your entire team?
We offer customized in-house versions of this course tailored to your industry, datasets, and analytical maturity level. Whether your team works in marketing, finance, operations, or research, we tailor use cases and examples to match your organizational needs. This ensures maximum relevance and immediate on-the-job application.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Foundations of Cluster Analysis
Info: • Understand the purpose of clustering in data mining.
• Explore clustering types: partitioning, hierarchical, density-based.
• Learn key concepts: similarity, distance metrics, scaling.
• Icebreaker
Module 2: K-Means Clustering Essentials
Info: • Learn centroid-based grouping for high-dimensional data.
• Understand initialization, iterations, and convergence logic.
• Use inertia and cluster variance for cluster understanding.
• Case Study
Module 3: Hierarchical Clustering & Dendrograms
Info: • Explore agglomerative and divisive techniques.
• Understand linkage methods: complete, average, ward.
• Interpret dendrograms for cluster selection.
• Simulation
Module 4: DBSCAN & Density-Based Methods
Info: • Learn density-based clustering for noisy datasets.
• Identify core, border, and noise points.
• Understand epsilon-radius and minimum points logic.
• Case Study
Module 5: Cluster Evaluation Techniques
Info: • Use silhouette score and Davies-Bouldin index.
• Analyze cohesion vs separation metrics.
• Determine optimal cluster count.
• Role Play
Module 6: Practical Applications of Clustering
Info: • Apply clustering in marketing, finance, retail, and risk.
• Interpret clusters for actionable business segmentation.
• Use profiling for real-world decision-making.
• Simulation
Module 7: End-to-End Clustering Workflow
Info: • Build a complete clustering pipeline.
• Assess pre-processing and feature engineering needs.
• Integrate clustering outputs into reports and dashboards.
• Action Plan Review
Event Venue & Nearby Stays
Albert Street & Metcalfe Street, 116 Albert Street Suite 200 & 300 Ottawa Ontario K1P 5G3 Canada, Ottawa, Canada
CAD 512.58 to CAD 673.01
