ChinaTrainShop - From „Made in Germany“ to „Local Brand 3.0“

The ChinaClub is an exclusive community for Chinese and European family-owned mid-sized enterprises. Business DimSum is a special event format of ChinaClub, hosted at a member's site. These events aim to strengthen the branding and visibility of participating member firms.

Benefite

China has become a highly dynamic, innovative, and competitive market. Selling excellent “Made in Germany” products is no longer enough. Sustainable success can only be ensured by becoming a genuine local brand (Localisation 3.0), with a localised market positioning that matches market and (Chinese) customer needs.

During this intensive TrainShop, we are jointly:

•Challenging your company’s current market positioning and brand performance, based on modern performance indicators.•Gaining insights on how your company specifically can better meet market needs and customer expectations – in old and potential new business segments.•Developing scenarios of how your company’s Localisation 3.0 and future brand positioning & communication in China could look like (incl. Pros & Cons, risks, challenges, opportunities).

THE OUTCOME: You will leave with a clear strategic roadmap and practical ideas to start implementing measures and activities to develop your company into a genuine local brand that is visible, alive, and successful in modern China.

Target Group

This TrainShop is exclusively designed for:

•Managing Directors and Owners•Sales and Marketing Managers•Sales, Marketing, and Business Development Teamsof German small and medium-sized enterprises (SMEs) that already have their own operations (subsidiary, representative office) in China.

Concept

Localisation 3.0 Brand-Index: How does your company perform on our professional index that measures the status & readiness of your brand for becoming a genuine local brand in China?

From “Made in Germany” to “Local Brand 3.0”: The crucial differences in brand communication between German, American, and Chinese companies.

Localisation 3.0 Tool-Kit: Concrete tips and strategies to communicate your brand value and build a loyal customer base.

Methodology:

(1) Joint review & mapping of your company’s specific situation.

(2) Expert inputs & insights on Localisation 3.0 (Why and where it’s necessary? What are challenges? What are best practises?)

(3) Jointly discussing & working out Localisation 3.0 scenarios specifically for your company and brand in China.

Participation Fee
Please note that this is a paid event. The participation fee is 1,600 RMB per person. ChinaClub members receive a 25% discount. The fee also includes coffee and tea during the training as well as lunch afterwards.

Trainer: Dr. Daniel Frerichs

Daniel Frerichs has gained extensive, hands-on leadership, business development, and brand communication experience at German-speaking and Chinese organisations – in China and in DACH.

In 2017, he founded the B2B Communication Agency Salt & Pepper Ltd. (Shanghai), servicing & consulting German-speaking SMEs in the areas of B2B brand positioning & communication as well as B2B marketing & business development.

本次活动主体语言为英文。The conference will be conducted in English. Should a significant number of registered guests require it, interpreter services will be made available.

For the issuance of an official invoice (Fapiao), we require the necessary information. Please provide this information during registration or bring it with you no later than during the registration process.

To enable on-site payment, we have selected the 'Free' ticket option on this platform. If you prefer online payment via credit card, we would need to charge an additional fee of approximately 10% from the platform. In this case, please provide us with a brief notification.

Location Details:

Office of F. Reyher Asia-Pacific Co., Ltd.

2 Grand Gateway 35F

No.3 Hong Qiao Rd. Shanghai

Shanghai 200030

Event Venue & Nearby Stays

2 Grand Gateway Shanghai, 3. Hongqiao Road, Shanghai, China

Concerts, fests, parties, meetups - all the happenings, one place.

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