Name: China Welcome Workshop – Unlock the Potential of Chinese Tourism
Start: 2025-03-24T14:00:00+00:00
End: 2025-03-24T18:00:00+00:00
Location: Brighton Pavilion

$China Welcome Workshop \u2013 Unlock the Potential of Chinese Tourism$

Gain cultural insights and tips to attract, engage, and serve Chinese tourists at Brighton's historic pavilion.
About this Event

Time: 2pm - 6pm (3 hours + 1 hour drinks and networking event)

As international travel surges back, Chinese tourists are eagerly exploring the world again, creating a golden opportunity for UK tourism and hospitality. Join the China Welcome Workshop, tought by expert consultancy Guanxi and hosted by Brighton Museums in the historic pavilion, to unlock the secrets to captivating this thriving market.

Why Attend?

Discover what drives Chinese tourists to travel and how to cater to their preferences.
Learn about key cultural differences to make every interaction meaningful and memorable.
Gain actionable advice on tailoring experiences, communicating effectively and delivering world-class services for Chinese travellers and students.
We will wrap up the event with a valuable networking session, where you can share insights, collaborate on new initiatives, and strengthen your network within the Brighton tourism and hospitality community.

The Opportunity Awaits

In 2023, the UK welcomed 368,000 visitors from China, with expectations that outbound Chinese tourism will return to pre-pandemic levels by the end of 2025. Major operators like C-Trip are already reporting year-on-year growth in outbound travel, positioning the UK as a top-five long-haul destination. With total expenditures reaching £798.1 million and an average spend of £2,167 per visit, it's evident that this market presents an exceptional growth opportunity for UK businesses.

Who Should Attend?

This workshop is ideal for travel, tourism and retail professionals working in customer-facing, operational or marketing and commercial roles who want to: