Charting the Course: Marketing Momentum in Higher Education

The college experience is constantly changing, and marketers must use a wide range of tactics to increase enrollment, retain current students, and engage with alumni.

Join AMA Pittsburgh and experts from the city's universities and agencies as we take a look at the important work being done at our institutions of higher education.

Evening Agenda

• 6:00 p.m. - Networking Reception
• 6:30 p.m. - Panel Discussion
• 7:30 p.m. - Q&A with Panel
• 8:00 p.m. - More Networking

Panelists

• Tricia Brancolini-Foley - Program Director, Marketing Communications, Duquesne University
• John Cardone - Vice President of Marketing and Communications & Government Relations, Carlow University
• Lara Steiner - Managing Director of Marketing, Point Park University
• Robyn Coggins - Senior Director, Content Strategy, University of Pittsburgh
• Jenn Miller - SVP, Director of Marketing Intelligence & Innovation, Gatesman Agency

Moderator

• Katie Bennett - Associate Director for Student Engagement, University of Pittsburgh School of Business; Duquesne University alum ('14); past president, AMA Pittsburgh

*Food and beverages will be provided by AMA Pittsburgh

Event Venue & Nearby Stays

Charles J. Dougherty Ballroom, The Power Center at Duquesne University, 1015 Forbes Avenue, Pittsburgh, United States