Chain Social Presents 'TikTok Ads Masterclass' @ Chadstone Hotel

This six hour intensive masterclass is dedicated to the entrepreneur ready to scale their start-up using TikTok, the in-house marketer looking to finally nail short-form paid, the marketing professional aiming to boost their CV, or the business owner seeking to learn the fundamentals and keep their TikTok Ads agency accountable.

Australians now spend more time on TikTok than any other social platform - over 42 hours per month per user, nearly double the time spent on YouTube.

TikTok's ad reach has grown +17% in the last year, approaching 10 million Australians. And with significant platform development across its ad products, targeting capabilities, and performance infrastructure over the last two years, TikTok has evolved well beyond awareness and is now a serious contender for full-funnel results.

The catch? TikTok doesn’t reward the Meta playbook. The platform has its own rules, its own creative language, and its own algorithm - and the brands winning right now are the ones who’ve learned to speak it natively.

This is your chance to learn directly from Adele Elliott - one of the country’s top media buyers, managing over $25 million in ad spend annually—and Gabrielle Byrne, TikTok Ads Specialist bringing the creative-first, trend-led, creator-native lens this platform demands.

Together, they’ll walk you through the exact strategies, structures and creative frameworks our team uses to plan, launch and scale TikTok campaigns for some of Australia’s best-known brands.

✔ TikTok Fundamentals: How the platform, algorithm and ad auction actually work in 2026 - and where TikTok fits alongside Meta, Pinterest and Google in a full-funnel strategy.

✔ Full-Funnel Campaign Structures: Chain Social’s recommended campaign architecture for Awareness, Consideration and Conversion objectives - with budget splits, ad set counts and KPI benchmarks you can take home.

✔ Audience Targeting Mastery: When to go Broad, Lookalike, Interest or Behavioural — and how to layer TikTok’s audience tools with your CRM and pixel data to drive qualified reach.

✔ Smart+ & TikTok’s AI Suite: How to get the most out of Smart+ Web, Catalog, App and Lead Gen campaigns — including when to hand over to automation and when to keep manual control.

✔ TikTok Search Ads: How to use keyword targeting at decision moments.

✔ Ad Formats & Creative Frameworks: Spark Ads, In-Feed Video, TopView, Carousel, Display Cards, Shopping Ads and Live — what each one is for, and our ‘Hook → Why → Do’ framework for writing ads that stop the scroll.

✔ Creative That Actually Converts: The nine content formats working right now (POV, Demo, Problem→Solution, ASMR, Lead With Result and more) - plus why lo-fi iPhone content is outperforming polished production, and the caption trick our team swears by.

✔ Live Campaign Build: Watch Adele and Gabrielle build real campaigns in front of you — Reach, Traffic, Community Interactions, Smart+ and Conversion — so you can see every click, setting and optimisation call being made.

Plus:

🎁 A catered morning and afternoon tea, as well lunch on-site at Chadstone Hotel, one of the most recognised properties in Australia.

____________________________________________________________________________________________________

💬 “I’m not sure I have enough experience.”

This course is beginner-friendly, with lessons broken into three manageable training blocks. This masterclass will build your knowledge from the ground up. Please note - we have also had many seasoned media buyers attend to sense-check their strategies against that of Chain's too.

💬 “What if it’s not worth the price?”

For $605, you’re not just attending a masterclass — you’re investing in a skill set that can transform your business and your career. It’s also a brilliant, tax-deductible way to network with like-minded operators.

💬 “I work for a service based business”

The foundational content applies to every business running (or thinking about running) TikTok Ads. The practical ad account walk-through and creative examples are geared towards e-commerce. If you’d like to chat about fit, please email [email protected].

Spaces are limited, and will sell out.

Event Venue & Nearby Stays

Hotel Chadstone Melbourne - MGallery, 1341 Dandenong Road, Chadstone, Australia

Concerts, fests, parties, meetups - all the happenings, one place.

Get App