Chain Social Presents 'TikTok Ads Masterclass' @ Calile Hotel

You're not alone - most of the brands we work with came to us in exactly the same spot. They knew their audience was on TikTok and they knew the brands winning on it were quietly stealing market share....
They just couldn't see a clear path from "I've never opened TikTok Ads Manager" to "we have a strategy that actually works."
That's exactly what we're solving at our brand-new TikTok Ads Masterclass in partnership with TikTok themselves!
After 22x selling out our Meta Ads Masterclass to over 2,000 businesses nationwide, Chain Social is taking over The Calile Hotel, Brisbane for ONE DAY ONLY to present the most practical, no-fluff TikTok training in Australia.
No prior TikTok Ads experience required.

✨ Adele Elliott - one of Australia's top female media buyers, managing $35M+ in annual ad spend for some of the country's biggest brands.

✨ Gabrielle Byrne - TikTok Ads Specialist and trend-led creative lead, bringing the creator-native lens this platform demands.

Together they'll show you the exact strategies they use to scale clients on TikTok - every framework, every campaign architecture, every creative format.

✨ TikTok Australia Representative

Australians now spend 42 hours a month on TikTok - nearly double the time they spend on YouTube. And here's what most brands still haven't caught onto: TikTok isn't just a brand channel. It's one of the highest-converting ad platforms in 2026.

But TikTok doesn't reward the Meta playbook. Different algorithm. Different creative language. Different auction. Different rules.

The brands winning on TikTok right now are the ones who've learned to speak it natively. By the end of this masterclass, you'll be one of them.

TikTok Ads fundamentals
✔ How TikTok's algorithm and ad auction actually work in 2026
✔ Full-funnel positioning vs Meta, Google and Pinterest

Campaign architecture
✔ Full-funnel campaign structures for Awareness, Consideration & Conversion
✔ Budget splits, bid strategies and KPI benchmarks by stage
✔ Audience targeting - Broad, Lookalike, Interest, Behavioural + CRM/pixel layering

TikTok's AI + ad formats
✔ Smart+ Web, Catalog, App & Lead Gen - when to automate, when to stay manual
✔ Search Ads, Spark Ads, TopView, Shopping & Live - every format explained
✔ When (and when not) to lean on TikTok's AI

Creative that converts
✔ The 'Hook → Why → Do' creative framework
✔ The 9 content formats converting right now (POV, Demo, ASMR, Lead With Result + more)
✔ Why lo-fi iPhone production beats polished studio every time
✔ How to brief, script and edit ads — even if you don't have an in-house creator

• E-commerce founders who know TikTok is where their audience lives but don't know where to start
• In-house marketers who need a practical TikTok playbook they can launch with on Monday
• Brand owners running TikTok ads that aren't working - and ready to stop running them like Meta
• Agency teams wanting to add TikTok Ads to their service stack with confidence
• Anyone who wants to keep their TikTok agency accountable

• 6 hours of live training with Adele and Gab
• All slides, frameworks and templates sent post-event
• Morning Tea, Lunch + refreshments at The Calile Hotel
• A live Q&A with both hosts

💬 “Do I need to have run TikTok ads before?”

 No. The masterclass is built to take you from never-launched to confidently-launching. We start with the fundamentals (account setup, pixel, auction mechanics) and build from there.
💬 “ Is this the right room for an experienced media buyer?”

Yes. Adele manages $35M+ in annual ad spend and Gab is one of the few TikTok-native creative specialists in the country. Even experienced buyers leave with sharper frameworks, fresh formats and the latest 2026 Smart+ playbook.

💬 “Is this for e-commerce only, or service businesses too?”

Both. We cover Smart+ Web, Catalog, App, Lead Gen and Search Ads - meaning service, SaaS and lead-gen businesses get just as much value as e-commerce founders.

💬 “Will I get the slides and frameworks?”
Yes. Every attendee receives the full slide deck, frameworks and templates post-event.

Spaces are limited, and will sell out.

Event Venue & Nearby Stays

The Calile Hotel, 48 James Street, Fortitude Valley, Australia

Concerts, fests, parties, meetups - all the happenings, one place.

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