About this Event
Cha-Ching
While most parents in Asia believe money management skills are important for their kids, few actually think their children possess such skills. Marc Fancy, Executive Director of Prudence Foundation shares how parents can change this with the help of Cha-Ching, a children’s financial literacy programme offered by the Foundation.
Money makes the world go round; but learning how to manage it is often a skill that’s not taught at an early age.
Some 95% of parents believe it is important for their children to have good money management skills, but only 13% actually think their offspring possess them; our Financial Literacy in Children study found.
“Money impacts every single person on the planet,” says Fancy. Yet ironically, it is the one life tool that is still not taught in any structured format across the globe.
To improve financial literacy in children, Prudence Foundation, Prudential Asia’s community investment arm created Cha-Ching. Developed in collaboration with children’s education specialist Dr Alice Wilder, Cha-Ching consists of a series of three-minute music videos aired on Cartoon Network to 34 million households across eight locations in Asia.
Since it was first developed in 2009, Cha-Ching has evolved into a programme that now includes a curriculum, using games and activities to instill the four essential pillars of Earn, Save, Spend and Donate. To date this has been taught in schools to over 500,000 students across Asia.
“It's designed to be a multimedia platform that doesn't matter which angle you come to it from,” explains Fancy, who was instrumental in Cha-Ching’s development and implementation. Here, he shares more about how you can teach essential money management skills to your kids, with the help of Cha-Ching.
Cha-Ching Money Smart Kids is a financial literacy program designed to equip 7 to 12-year-old's with the knowledge, tools, and practice they need to make informed financial decisions to reach their own personal goals and dreams.
Event Venue & Nearby Stays
160 Robinson Rd, 160 Robinson Road, Singapore, Singapore
SGD 0.00
