About this Event
Most founders and leaders know they need to be more targeted.
Few have taken the time to properly define who they're selling to, and fewer still know how to reach them.
This is not a networking event.
It's a focused working session for founders and senior leaders who are done with diluted messaging, wasted spend, and inconsistent pipelines.
In 2.5 hours, you'll get two things most events never give you: commercial clarity on your ICP, and a practical understanding of how to reach them through digital channels.
No surface-level panels. No theory without application. No filler.
What You'll Leave With
- A clearly defined Ideal Customer Profile, not a job title, a real buyer
- Sharper positioning that speaks to the right people and stops the wrong ones
- A practical understanding of digital lead generation, what's realistic, what works
- Specific approaches you can implement immediately after leaving the room
The Sessions
Defining Your ICP — Cohan Leon Daley
Sales leader. Non-Executive Director. Three decades within multi-million- and enterprise organisations.
Most businesses lose revenue not because their product is wrong but because they're talking to the wrong people in the wrong way. Cohan will break down how to identify the customers that actually drive growth — and build the commercial foundation before you scale anything.
The Art of the Possible with Digital Lead Generation — Giulia Smith
Multi-six-figure business owner. Lead generation specialist. Built and scaled multiple service businesses through paid social and funnels.
Giulia will make digital acquisition feel clear and achievable — covering what's realistic on any budget, how to build simple funnels that work, and where most businesses go wrong before they've even spent a pound.
The Experience
Hosted in The Orangery at Coppa Club Cobham. A curated brunch setting designed for conversation, not distraction.
Brunch includes artisan pastries, Greek yoghurt bowls, kefir pancakes, crushed avocado on sourdough, and bacon sliders.
Spaces are intentionally limited to 9. The quality of the room matters.
Structure
- Arrival and welcome
- Session 1: ICP Clarity — 25 minutes
- Brunch and open conversation
- Session 2: Digital Lead Generation — 25 minutes
- Facilitated discussion and close
Who This Is For
- Founders of service-based businesses ready to scale with more precision
- Senior leaders accountable for growth performance
- Anyone tired of inconsistent pipelines and unclear targeting
If you're looking for a room to collect business cards, this isn't it.
If you're ready to get focused and move forward, you're in the right place.
Waitlist
This session is capped at 12. If sold out, join the waitlist, additional places may be released.
Part of the Define It Business Scale Brunch Series
This is the first in our Business Scale Brunch Series, bringing together founders and senior leaders building smarter, more focused businesses. If you want to be the first to hear about future sessions, follow us on Eventbrite and on Define It Agency's LinkedIn.
Event Venue & Nearby Stays
Coppa Club Cobham, 17 Between Streets, Cobham, United Kingdom
GBP 81.96 to GBP 125.30
