Name: Business Growth Series: Digital Marketing for Business Growth
Start: 2026-03-11T10:00:00+00:00
End: 2026-03-11T17:00:00+00:00
Location: Co-Here, 24 Newall Terrace

Business Growth Series: Digital Marketing for Business Growth

Learn how digital marketing supports growth, covering SEO, email, social media, paid advertising, and opportunities for partnership working.
About this Event

Digital marketing plays an important role in helping businesses reach new customers, build awareness, and support growth over time.

This workshop looks at the most commonly used digital marketing activities that support growth, including Search Engine Optimisation (SEO), email and social media marketing, and paid advertising.

It also includes a session on the opportunities offered by collaborative and partnership working.

The workshop helps business owners understand how these approaches work, how they fit together, and how they can be used to support growth objectives.

Agenda

10:00 – 10:30: Arrival, registration and coffee

10:30 – 11:20 Session 1: Using SEO to drive sustainable growth: Understand how search visibility supports long-term growth, including the role of keywords, content, and website structure in helping customers find the business online.

11:20 – 11:30: Break

11:30 – 12:20 Session 2: Build demand via email and social media marketing: Understand how email and social media marketing can be used to build awareness, stay visible, and generate demand in a consistent and manageable way.

12:20 – 13:00: Networking lunch

13:00 – 13:50 Session 3: Launching paid advertising to accelerate growth: Learn how paid advertising can be used to increase reach, test opportunities, and support growth, including when it may be appropriate and how to approach it in a controlled way.

13:50 – 14:00: Break

14:00 – 14:50 Session 4: Expanding visibility via collaboration and partnerships: Consider how collaboration, partnerships, and third-party platforms can extend reach, build credibility, and support growth.

14:50 - 15:00: Summary, key takeaways and close

15:00 – 17:00 Optional networking and 1:1s: An informal opportunity to stay on, connect with other participants, and have short one-to-one discussions with the workshop tutors and advisory / coaching staff.

Delivered by Karen Riddick (Pathways Growth Coach) and Brian Tait.