Business Bootcamp - The Dark Art of Persuasion & Influence

Name: Business Bootcamp - The Dark Art of Persuasion & Influence
Start: 2026-01-12T14:30:00+00:00
End: 2026-01-12T15:30:00+00:00
Location: Digital Skills Hub Boscombe

Mon Jan 12 2026 at 02:30 pm to 03:30 pm UTC+00:00

Digital Skills Hub Boscombe | Boscombe

Publisher/HostDigital Skills Hub

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Business Bootcamp - The Dark Art of Persuasion & Influence

Discover the science of persuasion! Learn Cialdini's 6 principles & behavioural economics to master influence in marketing, sales, & beyond.
About this Event

In this eye-opening workshop, presented by Dr. Phil Wilkinson, we will cover the fascinating science behind persuasion and influence, drawing on Dr. Robert Cialdini’s six "Weapons of Influence" and key principles from behavioral economics. This is ideal for people interested in marketing and sales, or anyone who is interesting in developing practical tools to understand and apply psychological triggers that drive human behavior.