Built to Be Seen: A Social Media + Content Creation Workshop

Built to Be Seen: A Social Media + Content Creation Workshop

We’re creating a space for entrepreneurs and creatives to learn, create, and connect - without the pressure to perform.

Built to Be Seen is a one-day, in-person social media and content creation workshop designed to help you build clarity, confidence, and momentum in how you show up online, and how that visibility supports real bookings and growth. We’re going behind the post to break down how social media actually works inside your sales funnel, so your content isn’t just “out there,” but intentionally leading people toward working with you.

This experience is intentionally designed to be equal parts strategy and execution. You’ll learn how content fits into the bigger picture of your business - what attracts, what nurtures, and what converts - then you’ll put that knowledge into action in real time.

Join us for a full day of guided workshops, hands-on content creation, and meaningful networking. You’ll receive real-time support, practical tools, and space to experiment, allowing you to walk away with content already created, a clear plan moving forward, and a stronger understanding of how your content supports your sales process.

We’ll provide coffee, pastries, a catered lunch, WiFi, and a beautiful space to work and create throughout the day. We’ll be there to help you press record, refine your ideas, edit your content, and connect the dots between strategy and execution.

This is a self-care day for your brand - designed to help you grow sustainably, show up confidently, and stop posting without a purpose.

Who This Is For:

Entrepreneurs, creatives, and small business owners who want to understand how social media fits into their sales funnel, create content with intention, and leave with clarity, confidence, and content already created.

What You’ll Learn

• How social media actually fits into your sales funnel (and what role your content should be playing at each stage)
• What’s happening behind the post - from discovery and trust-building to inquiry and booking
• How to create a 90-day content strategy that supports your business goals, not just consistency
• What types of content attract, nurture, and convert - so you’re not guessing what to post
• How to confidently show up on camera and create content that feels natural and aligned
• How to use your phone to film, edit, post, and share content without overthinking the tech
• How to batch, repurpose, and reuse content to save time and energy
• How to optimize your profiles so they clearly communicate who you are, what you do, and how to work with you
• How to collaborate and build community online in a way that feels genuine and sustainable
• How to turn everyday moments and ideas into content that actually works

Space is intentionally limited to allow for hands-on support and meaningful connection.

Meet Your Host

Anna Erdos is the CEO and Lead Marketing Strategist of Off The Coast Creative, a social-first boutique marketing agency helping entrepreneurs, creatives and service-based businesses show up online with clarity, confidence, and intention.

With 11 years of intentional experience building and marketing brands for others, Anna brings a deep understanding of consumer behavior and what actually drives connection, trust, and action online. She specializes in creating sustainable social media strategies that connect content to real business outcomes - bookings, growth, and community, without relying on trends or burnout-driven tactics.

Known for her practical, no-BS teaching style and community-first mindset, Anna helps business owners understand what’s happening behind the post so they can stop guessing, start showing up with purpose, and build visibility that truly works.

When she’s not strategizing or creating content, Anna is passionate about creating spaces where entrepreneurs can learn, connect, and grow - while protecting their energy and staying aligned with the life they’re building.

Info: Check in, grab coffee and pastries, get settled, and connect with other attendees.

Info: We’ll go behind the post and break down:
(1) How social media fits into your sales funnel
(2) What content attracts, nurtures, and converts
(3) How to create a clear, sustainable content strategy
(4) Profile optimization and visibility foundations

Info: Turn strategy into action by:
(1) Mapping content to your offers
(2) Planning your next 60–90 days of content
(3) Identifying what you’ll create during the afternoon session

Info: Relax, connect, and build community with fellow entrepreneurs and creatives.

Info: Create content throughout the space with guided support: (1) Filming and pressing record
(2) Prompt-led content creation
(3) Editing and refining videos
(4) Real-time feedback and troubleshooting
(5) Outfit changes encouraged to maximize content creation.

Info: Final Q&A, momentum planning, and guidance on how to keep showing up with intention after the workshop.

Event Venue & Nearby Stays

Gather West End - Coworking and Office Space, 4101 Cox Road, Glen Allen, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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