About this Event
Building Better Brands, A Making Mavens Workshop by HAVEN Creative
For brands looking to stand out from the crowd and reach more of the right audience, “Building Better Brands” is all about putting the best foot forward to grow your business. Whether you’re bringing a new idea to market or are confident in your service offering, this workshop is right for you if you want to strengthen your brand identity and get clarity on your target audience. Leadership can feel lonely, but it doesn’t have to. Meet other founders, business leaders and visionaries, explore key branding concepts and get hands-on experience building your identity. We promise you’ll learn something and laugh along the way.
Here’s What to Expect | Workshop Agenda
Taking time from your business to think critically about your business may feel like a luxury, but it is necessary to keep moving forward. Over the course of 2 hours, you have the opportunity to step back, take a deeper look and think critically about your organization and its brand.
<h4>Event Schedule</h4>8:30 a.m. | Check-In, Coffee & Conversations
9:00 a.m. | Welcome & Expectations Setting
9:10 a.m. | What the Flock is Branding? Why Should You Care?
9:30 a.m. | Is This Thing On? SWOT Experience Share
9:45 a.m. | Brand Jargon Translator: Common Terms & What They Mean
10:00 a.m. | Can You Hear Me Now? Reaching Your Audience
10:50 a.m. | Recap & Next Steps
Meet Your Facilitators<h4>Jeni Bukolt, Founder & Visionary, HAVEN Creative</h4>
Jeni has over 20 years of experience helping organizations tell stories through branding, video production and marketing. Her passion is creating community within organizations and founded HAVEN Creative more than 10 years ago with a goal of doing more of what she loves. Today, HAVEN is one of the 50 fastest-growing companies in Charlotte, and Jeni now coaches business owners through the same growth challenges she did.
<h4>Ian Redman, Strategy Director, HAVEN Creative</h4>Ian leads brand strategy and content creation for HAVEN. His passion is helping organizations create messaging that reaches their ideal audience, and he has over 10 years of experience in strategic communications across government, nonprofits and private industry. Whether planning communications for a six-week campaign or crafting a tagline that lasts for a decade, Ian loves finding the best strategy for every client.
Event Venue & Nearby Stays
Tabbris, South Boulevard, Charlotte, NC, USA, United States
USD 75.00