About this Event
Most SMEs are busy delivering day-to-day. The problem is, if customers, partners, or buyers can’t quickly understand what you do and why you matter, you become the “same as everyone else”. And that’s bland not brand.
This hands-on, interactive workshop is designed to help you build the foundations of a brand that’s clear, confident, and consistent. Not just visually, but in the way you speak, pitch, and show up in the world.
Join Paul Bell and John Taylor from Better as they guide you through Better’s brand strategy framework. They’ll help you define the key ingredients that make your business easier to recognise, trust, and choose.
What you’ll learn
In this session, you’ll explore:
● What “brand” really means (hint: it’s not just a logo)
● How to describe what you do in a clear, compelling way
● How to communicate what makes you truly different in your sector
● How brand consistency builds trust and helps you win better opportunities
● How tone of voice and archetypes shape how people see your business
What you’ll work on (and leave with)
By the end of the workshop, you’ll have started building the core parts of your brand strategy, including:
● What you do (in plain English)
● How you do it differently
● Who your brand is really for
● Your brand purpose
● Your brand archetype and voice
● A simple, powerful and ownable Big Idea that guides everything you do next
Who should attend
This workshop is ideal for:
● SME owners and directors
● Sales, marketing, and business development leads
● Anyone responsible for growth, pitching, or improving how the business is perceived
Expect straight-talking advice, real examples, and practical tools you can apply immediately.
Please note this event is funded via the Tees Valley Supply Chain programme and delivered by Better Brand Agency Limited.
This is a closed event for programme beneficiaries only, and anyone new to the programme can sign up via the following link:
https://teesvalley-ca.gov.uk/business/supply-chain/
About Tees Valley Supply Chain
Tees Valley Supply Chain is delivered by RTC North on behalf of the Tees Valley Mayor and Combined Authority, and the Tees Valley Business Board.
If your business is based in Tees Valley (Darlington, Hartlepool, Middlesbrough, Redcar & Cleveland or Stockton-On-Tees), support is fully funded by the UK Government through the UK Shared Prosperity Fund. Support is conditional based on eligibility and suitability checks, and for one-to-one productivity support the completion of a diagnostic.
Event Venue & Nearby Stays
The BIS, 13-17 Whitby Street, Hartlepool, United Kingdom
GBP 0.00
