Name: Building a Social Media Presence
Start: 2026-06-16T23:00:00+12:00
End: 2026-06-17T03:00:00+12:00
Location: Mahitahi Colab, Nelson Marlborough Institute of Technology, 322 Hardy Street, Nelson, New Zealand 7010

This training is specifically designed for small to medium business owners looking to harness the power of social media to elevate their brand presence and connect with their target audience effectively.
Empower individuals and businesses with the essential skills to navigate and thrive in the ever-evolving landscape of social media. Christopher will guide participants in selecting the right platforms, establishing an effective posting frequency, creating visually appealing content using fundamental tools, crafting engaging captions, mastering the art of post scheduling, and understanding social media insights.
Topics Covered:
● Choosing the right platforms for your business.
● Optimising posting frequency.
● Creating eye-catching content.
● Crafting captivating captions.
● Mastering post scheduling.
● Understanding insights.
Methodology: Each topic will be presented with relevant examples by a marketing strategist, followed by a hands-on workshop where attendees will work on their own organic social media. Our Digital Marketing Strategists will provide individualized assistance during this phase.
Learning Outcomes:
Participants will gain the ability to:
● Identify the most suitable social media platforms for their business.
● Establish an effective posting frequency aligned with their audience and business goals.
● Apply basic design principles to create visually appealing content.
● Develop skills in writing compelling captions that resonate with their target audience.
● Master the use of social media scheduling tools for streamlined content planning.
● Gain insights into the importance of brand consistency in visual content.
● Utilise insights to make data-driven decisions, refine strategies, and enhance overall performance on social media platforms.
Attendees will receive a comprehensive workbook to continue developing their organic social media strategy independently. The workbook will serve as a valuable resource for ongoing efforts.