About this Event
The Best Marketing Strategy of 1890 is Still Winning in 2026
When Jo van Gogh-Bonger inherited her brother-in-law’s paintings in 1891, the "market" told her they were worth nothing. She was a widow with a young son and a basement full of canvases that critics called "disturbing."
Most people would have liquidated. Jo did the opposite.
She applied what we would now call a Blue Ocean Strategy. Instead of competing in the crowded, traditional art markets of the day, she created a new category for Vincent’s work by focusing on the narrative—the letters, the passion, and the human story behind the brushstrokes.
On Thursday, May 21, I’m honored to discuss Jo van Gogh's ahead-of-her-time marketing brilliance with the St Louis Female Investment Group
We’re going beyond the art to look at the Business of Legacy:
- Valuation vs. Worth: How to spot the hidden value in "distressed" assets.
- The Architect of Influence: Why Jo’s role as a strategic gatekeeper was just as important as Vincent’s role as the creator.
- Narrative ROI: Why the strongest brands are the ones that own a specific story in the consumer's mind.
Looking forward to a great session with my fellow St. Louis professionals this Thursday!
Event Venue & Nearby Stays
John Burroughs School, 9243 Clayton Road, St. Louis, United States
USD 0.00
