About this Event
Build Your Fashion Empire: From Concept to Sales
Course Overview: This comprehensive 8 week course is designed to guide aspiring fashion entrepreneurs through every step of building a successful fashion brand. From defining your niche to launching your collection and scaling your business, you'll gain practical insights, expert advice, and actionable strategies. Whether you're starting from scratch or looking to enhance an existing brand, this course will provide the tools and knowledge needed to thrive in the competitive fashion industry.
Wednesdays at 2 pm est
Attend in person or virtually. If you can’t make the live class, no worries, it will be recorded
Learn more about me www.TonikaOuterbridge.com
Have questions text me at 866-452-2623
Click here to get your business website
The Foundation
🕑: 02:00 PM - 04:00 PM
The Foundation of Your Fashion Brand
Info: Defining Your Niche and Target Audience
Identifying Trends and Market Gaps
Creating Your Unique Selling Proposition (USP)
Developing Your Brand Identity (Logo, Colors, Fonts, etc.)
Designing Your Collection
🕑: 02:00 PM - 04:00 PM
Designing Your Collection
Info: Trend Forecasting and Inspiration Boards
Fabric Sourcing and Selection
Sketching and Creating Tech Packs
Choosing Manufacturers and Suppliers
Your Business Plan
🕑: 02:00 PM - 04:00 PM
Building Your Business Plan
Info: Defining Business Goals and Strategies
Creating a Budget and Financial Forecast
Pricing Strategies for Profitability
Establishing Legal Requirements (Business Registration, Permits, etc.)
Your Digital Presence
🕑: 02:00 PM - 04:00 PM
Creating Your Digital Presence
Info: Building Your Website (Shopify, Wix, etc.)
Developing a Social Media Strategy
Crafting Effective Product Descriptions and Photography
Implementing SEO Strategies for Fashion Brands
Manufacturing Production
🕑: 02:00 PM - 04:00 PM
Manufacturing and Production
Info: Understanding Production Timelines
Working with Factories and Designers
Quality Control and Sampling Process
Managing Inventory Effectively
Marketing and Branding
🕑: 02:00 PM - 04:00 PM
Marketing and Branding
Info: Crafting Compelling Campaigns and Launch Strategies
Leveraging Influencers and Brand Ambassadors
Creating Experiential Marketing Events
Using PR Strategies to Gain Exposure
Sales Strategies
🕑: 02:00 PM - 04:00 PM
Sales and Retail Strategies
Info: Selling Through E-commerce Platforms
Partnering with Retailers and Boutiques
Developing Wholesale Strategies
Hosting Pop-up Shops and Fashion Shows
Operations
🕑: 02:00 PM - 04:00 PM
Managing Operations and Growth
Info: Tracking Inventory and Managing Logistics
Scaling Your Fashion Brand Successfully
Hiring and Training a Strong Team
Building Customer Loyalty and Retention
Event Venue & Nearby Stays
1910 Towne Centre Blvd #250, 1910 Towne Centre Boulevard, Annapolis, United States
USD 49.87 to USD 103.22
