Build, Brand & Boost Your Dream Salon

Salon Success Blueprint is an 8-week course designed to guide you through every step of starting your own salon. From defining your vision and creating a standout brand to building a strong team and launching with confidence, this course covers it all. You'll learn essential strategies for business planning, marketing, pricing, and customer retention to ensure long-term success. Whether you're a new entrepreneur or an experienced stylist ready to open your own space, this course provides the tools, templates, and expert insights you need to turn your salon dream into reality.

Attend in person or virtually.If you can’t make the live class, no worries, it will be recorded

Learn more about me www.TonikaOuterbridge.com

Have questions text me at 866-452-2623

Click here to get your business website

Info: Defining Your Niche (e.g., natural hair, luxury, men’s grooming, etc.)
Identifying Your Target Market
Creating a Unique Selling Proposition (USP)
Developing a Signature Service Menu
Trend Analysis and Staying Competitive
Homework: Create a vision board for your ideal salon and write your mission statement.

Info: Writing a Comprehensive Business Plan
Budgeting and Financial Forecasting
Choosing a Business Structure (LLC, Corporation, etc.)
Registering Your Business and Acquiring Permits
Understanding Insurance and Liability
Homework: Draft your business plan outline and list required licenses for your area.

Info: Choosing Between Leasing or Buying
Analyzing Foot Traffic and Demographics
Negotiating Lease Terms
Designing a Functional Layout for Efficiency
Creating an Inviting Atmosphere for Clients
Homework: Research three potential salon locations and compare pros/cons.

Info: Crafting a Strong Brand Identity (Name, Logo, Colors)
Developing a Professional Website and Social Media Presence
Creating a Content Calendar for Social Media
Building Buzz with Influencers, Events, and Local Partnerships
Implementing Loyalty Programs and Referral Incentives
Homework: Design a mood board for your brand and create social media page drafts.

Info: Determining Service Categories (Haircuts, Color, Extensions, etc.)
Pricing for Profitability and Competitiveness
Creating Package Deals and Membership Options
Upselling and Cross-Selling Strategies
Retailing Products to Maximize Revenue
Homework: Draft your initial service menu with detailed pricing.

Info: Defining Roles: Stylists, Assistants, Receptionists, etc.
Recruiting Skilled Staff (Where to Find Talent)
Creating a Positive Work Culture
Staff Training & Development Plans
Building a Strong Commission and Bonus Structure
Homework: Write job descriptions for key salon roles.

Info: Salon Software for Appointments, Payments, and Inventory
Creating Client Intake Forms and Policies
Managing Supplies and Retail Inventory
Building a Strong Customer Retention System
Safety and Sanitation Procedures
Homework: Research salon management software and outline client policies.

Info: Creating a Grand Opening Event Plan
Leveraging PR, Local Media, and Influencers
Building Partnerships with Brands and Vendors
Scaling Your Business Through Expansions or Franchising
Creating Passive Income Streams (e.g., product sales, online booking tools)
Homework: Develop a detailed grand opening strategy and first 3-month marketing plan

Event Venue & Nearby Stays

1910 Towne Centre Blvd #250, 1910 Towne Centre Boulevard, Annapolis, United States