About this Event
Format
- Duration: 3 hours
- Format: Live workshop + practical implementation ( 💡 You’ll see how GEO works in practice not slides.)
- Drinks & snacks included , relaxed atmosphere for networking and real conversations.
During LIVE BUILD SESSION (Real-Time) You Will Get
This is not another marketing talk. This is a hands-on session where you will::
- Understand how AI tools like ChatGPT, Perplexity AI, and Google Gemini decide which brands to recommend
- Build your GEO (Generative Engine Optimization) strategy
- Identify where you’re currently invisible in AI search
- Learn how to automate up to 30-50% of your marketing workflows
- Leave with ready-to-use AI prompts, tools, and frameworks
1 - The New Reality: AI is the New Google
Goal: Shift mindset and understand what’s really happening
- How user behavior is changing (from search → AI answers)
- Why traditional SEO is losing impact
- Where decisions are now made (AI interfaces)
- The new funnel: Ask → AI → Recommendation → Click → Lead → Sale
2 - How GEO Actually Works
Goal: Understand how to “rank” in AI
- What is GEO (Generative Engine Optimization)
- How AI selects sources and brands
- The role of:
- Entities
- Mentions
- Context relevance
- Authority signals
- Why most companies are invisible to AI today
3 - The GEO Framework (Your Competitive Advantage)
Goal: Give a clear, structured system
The 5 Core Elements:
- AI-Friendly Content
- Entity Building
- FAQ Domination
- External Signals
- Consistency Layer
4 - AI Lifehacks & Automation
1. AI as Your Marketing Assistant
2. Content Automation
3. Workflow Automation
4. Knowledge Systems
5 -What you’ll leave with:
• Your own GEO strategy (clear and structured)
• A list of actions to become visible in AI within 7–14 days
• Ready-to-use prompts and tools
• A working system you can apply immediately
No fluff. Only implementation.
Real Use Cases
- B2B vs B2C GEO strategies
- Local business vs global brand
- Service vs product companies
Diana Turker is a digital marketing strategist and AdTech expert with 12+ years of hands-on experience across global markets. She has worked with high-growth companies in iGaming, SaaS, dating, and AI-driven businesses, managing marketing operations and budgets ranging from early-stage startups to multi-million monthly spend.
Today, she focuses on helping companies adapt to the new era of search, where AI tools like ChatGPT and Perplexity AI are reshaping how users discover and choose brands.
Event Venue & Nearby Stays
La Rica Kitchen & Bar, 54 Carrer de Londres, Barcelona, Spain
EUR 14.61 to EUR 38.66
