About this Event
This is the first session in our 2024 Innovation Methods and Mindset short course programme, hosted by Nightingale Design Research.
About the course
This interactive one-day course will enable you to set a strong foundation for business growth by creating an evidence-based business case for innovation and growth. In this session, you’ll identify knowledge gaps and potential blindspots, and learn how to use practical research to fill those gaps, so you can minimise risks for your business and move confidently in the right direction. You can sign up for this individual session, or as many as you like as part of the series!
Who’s it for?
For teams and individuals who want to bring evidence and data to their product and service development. You might be responsible for product development, or you want to influence how you do innovation in your organisation.
What you’ll learn
• How to set goals for innovation and growth
• How to identify barriers to innovation goals
• How to use research insights to drive product and service development
• How to identify the best research methods to generate actionable evidence
• How to use research findings to create a business case for innovation
The skills you’ll develop
You’ll develop an understanding of how to spot problems worth solving in your business.
You’ll be able to frame research questions and understand what research you want and need to drive development efforts.
You’ll determine what research you can conduct in your team and what you need to outsource, and you’ll be able to make sense of data once you’ve collected it.
Meet your Trainer: Nightingale Design Research
Experts in Design Research, Nightingale supports successful innovation in organisations of all sizes, across healthcare, transport, retail and the creative industries. Their highly experienced team work at the very early stages of idea generation and discovery, through to the implementation of market-ready products and services.
Frances Brown, CEO
Frances Brown is a psychologist who worked in academic research before moving into the world of human-centred design over ten years ago. She has worked with a wide range of teams, from large government organisations to early-stage startups, to deliver high quality qualitative and quantitative research that feeds into and shapes innovative design. She is skilled at working with teams to facilitate communication, ideation and product development.
About STEAMhouse Short Courses
Collaboration is at the heart of all our learning experiences at STEAMhouse, so practical and collaborative learning will be central to your experience.
We provide all the tools, facilitation, kit and equipment so you can focus on what matters most.
Based in the heart of the UK, and at the edge of Birmingham’s creative and knowledge quarters, STEAMhouse makes it easy to connect with the latest ideas, skills and innovation expertise.
Event Venue & Nearby Stays
STEAMhouse, Belmont Works, Cardigan St, Birmingham B4 7RQ, Cardigan Street, Birmingham, United Kingdom
GBP 175.00
