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The Lab is Reopened: Breaking Brand 2026 is Here!“Behind every powerful brand lies a formula only a few can truly decode.” After two groundbreaking seasons, the lab doors are swinging open once again. IBA-JU Business Club proudly returns with the third edition of our flagship National Holistic Marketing Competition: Breaking Brand 2026!
Last year, we shattered expectations. This year, we move beyond the blueprint, refining the formula into a challenge that tests precision, control, and execution. From decoding complex consumer behavior to crafting bold, execution-driven strategies, every step of this journey will demand clarity and creativity. We invite the brightest undergraduate minds across the nation to dive into real-world brand challenges, craft powerful strategies, and prove their marketing excellence.
If you think you can decode consumers, disrupt markets, and build brands that stand out, this is your stage. Are you ready to step into the lab?
Competition Rounds Details:
Tentative timeline:
Registration Deadline: 21 May 2026 (11:59 PM)
Round 1: The Blueprint
Modality: Online Submission
Timeline: May 22 – May 24, 2026
Results: To be declared later.
Round 2: The Execution Room
Modality: Online Presentation
Timeline: June 5 – June 15, 2026
Grand Finale: The Brand Empire
Modality: Offline Presentation
Timeline: June 26, 2026
Venue: Stay tuned! To be revealed soon.
Prize pool:
The total Prize Pool for the event is 250K.
Champion: 100K
1st Runner-Up: 70K
2nd Runner-Up: 50K
In keeping with our tradition of honoring excellence, every remaining finalist team will receive a cash prize of 7.5K each, as an appreciation for their effort and dedication.
Eligibility & Guidelines
This year, to maintain total neutrality, no teams from IBA-JU are allowed to participate.
Open to all undergraduate students currently enrolled in any institution in Bangladesh.
Teams must consist of a minimum of 2 and a maximum of 4 members.
No Cross-University Teams: All members must be from the same university.
No OVC is required for any rounds.
For the presentation rounds, every team member must participate in the delivery.
Registration Details
Registration Fee: 510 BDT
Registration Link: https://ibajubc.com/register-breaking-brand-2026/
Deadline: May 21, 2026 | 11:59 PM
Payment (Send Money):
Prosun (bkash) - 01761140530
Tonima (bkash) - 01639277355
Joyeeta (Nagad) - 0174599 2058
Add Team Name in Reference.
Assemble your team. Secure your spot in the lab.
And get ready to Break it. Brand it. Own it.
For the latest updates, reveals, and case releases, keep a sharp eye on our official Facebook page.
#ThinkBreakBuild
#TheBrandFormula
#IBAJUBusinessClub
#BreakingBrand2026
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Event Venue
Social Science Faculty, Jahangirnagar University, Social Science Building, সাভার, বাংলাদেশ, Dhaka, Bangladesh
Tickets
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