Brand Storytelling Workshop - Learn to Tell Stories That Shine (2 Days)

Ready to turn your brand into the talk of the town? Join us for a 2-day crash course in Sydney that will turbocharge your storytelling skills. We’re not just telling tales, we’re teaching you how to build narratives that make your audience sit up and take notice. Say goodbye to bland, forgettable content and hello to stories that sell, spark, and spread like wildfire. This workshop is where creativity meets strategy, and where you’ll learn to weave brand stories so compelling, your audience won’t just listen - they’ll act. Are you in?

This isn’t your typical marketing workshop. It’s for those who live and breathe marketing - professionals ready to transform their content game. If you’re tired of the same old, same old and want to craft stories that genuinely connect, this is where you need to be.

Because in today’s crowded market, you can’t afford to blend in. Great stories don’t just entertain - they build empires. This 2-day workshop will arm you with the tools to craft brand narratives that hit hard, resonate deeply, and drive action. Learn how to map your stories to the moments that matter most to your audience, cutting through the noise and leaving a lasting impression.

• Advanced Storytelling Techniques: Understand the framework of a good story and learn to develop compelling narratives that captivate and engage your audience, grounded in data-driven insights
• Jenga Framework for Storytelling: Stack your stories with intention, creating narratives that build up to a powerful impact
• Hooks That Stick: Capture attention from the first line and keep your audience on the edge of their seats
• Sharp Copywriting: Write with purpose - transform every word into a sales magnet
• Mapping to Customer Journeys: Hit the sweet spot by aligning your stories with the exact moments your audience cares about most
• Emotional Connection: Understand how to use storytelling to build emotional connections with your audience
• Supercharge Your Content: Turn one piece of long-form content into a dozen short-form powerhouses, maximizing your reach and impact
• Practical Applications: Gain hands-on experience through interactive exercises and real-world case studies

“Nikki's strategic insight and leadership drove innovation and creativity in her team that allowed us to navigate through a variety of market conditions while leading to growth and improved brand presence.”

Whitney Shielsh
VP Product & Channel Marketing, UPS

"Nikki's exceptional collaboration and data-driven strategies significantly boosted campaign performance and overall marketing efficiency."

Neal More
CEO, More's Lore Media

"Nikki's training sessions empowered our team with valuable insights, and her dynamic hosting made our event a success."

Yan Neng
CMO, MindZallera

Event Venue & Nearby Stays

60 Margaret St, 60 Margaret Street, Sydney, Australia