About this Event
Kick off your new mastery of brand with a deep dive into modern brand-building disciplines, definitions, and methods. Masterclass 1 Online will stretch across 5 days as a live and collaborative online workshop designed to give you a clear view of the entire brand chessboard, and the fundamentals to navigate the shift from marketing to mattering.
You'll be challenged to own the five key brand disciplines of DIFFERENTIATION, COLLABORATION, INNOVATION, VALIDATION, and CULTIVATION.
The class will feature a mix of live module presentations and team-organized collaborations. Modules will include an interactive Q+A session. Then, you'll work through competitive challenges and exercises with a team in a separate work session.
At the end of the masterclass, you’ll take an exam to measure learning and mastery of the content—pass the test, earn the credential Certified Brand Specialist, and qualify for Masterclass 2: Brand Strategy.
The current online schedule is:
- Monday 1/10 — 8am-12pm PDT (Los Angeles)
- Tuesday 1/11— 8am-12pm PDT
- Wednesday 1/12 — 8am-12pm PDT
- Thursday 1/13 — 8am-12pm PDT
- Friday 1/14 — 8am-12pm PDT (Exam)
You will also need to coordinate between 1-2 hours of live collaboration with your team for presentations.
Join a growing global network of next-level brand professionals from around the world.
Seats will be limited for this one, so sign up now.
NOW INTRODUCING: THE C-CLASS TICKET!
The C-Class Ticket is an opportunity to invite a guest to level up in brand with Masterclass 1. Bring a colleague or client or collaborator to level up a team, reinforce an existing client relationship, or drive new business development efforts!
1 ticket includes 2 seats for you and your collaborative guest. Level C will contact you after you register to gather guest details and information.
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**You will need Zoom to participate in the live sessions. Level C will do its best to organize teams based on country and time zone. Teams will be responsible for scheduling and completing live collaborations online, we recommend using Zoom or Skype. If you are in a time zone that is not convenient, don't worry—we'll be offering this online again to align with those time zones. Contact [email protected] with questions.
WHO IS THIS FOR?
Creatives who want to be more strategic and Strategists who want to master brand frameworks.
Marketers who want to master brand management and Consultants who want to expand into branding.
Copywriters who want to master brand messaging. Project managers who want to keep projects “on brand.” HR professionals who want to influence brand culture.
Entrepreneurs who want to build a brand-driven organization. CMOs who want to evolve into CBOs. And CEOs who want to create a culture of nonstop innovation using the most powerful tool a business has:
Brand.
WHAT YOU’LL LEARN
- The definitions and meanings of brand language
- How to bridge the gap between right-brain and left-brain thinking
- How to navigate the shift between marketing and mattering
- The most powerful ways to differentiate a brand
- Techniques to create disruptive business models
- Three models of brand collaboration
- How to lead an agile brainstorm exclusively for brand
- The elements for breakthrough brand naming, positioning, and identity-making
- A simple definition and process for real design thinking
- How to quick-test prototypes for brand elements
- How to measure brand progress
- The right way to choose, frame, and manage brand values
- The secret to high-impact brand touchpoints
SUGGESTED PRE-READING
by Marty Neumeier
ABOUT MARTY NEUMEIER
Marty Neumeier is an international author, designer, and brand adviser committed to bringing the principles and processes of design to business. His series of “whiteboard” books have changed the way brand has brought business forward, including , named one of the “Top Hundred Business Books of All Time” and , a bestselling guide to nonstop innovation.
His first and seminal book, , has been consumed more than 23 million times. Its sequel, , has powered brand-building in the age of social media and customer dominance. And his most recent book, , has redefined what a business book can be as it explores how to build a brand quickly with agile strategy.
Marty founded Critique magazine, the first journal about design thinking. He has worked closely with the world’s most innovative companies, including Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.
Today, he is the Director of CEO Branding for in Silicon Valley, travels around the world as a and speaker on the topics of design, brand and innovation, and most recently is co-founder and partner of .
Marty and his wife divide their time between California and France.
REFUND POLICY
If you cancel 60 days or more in advance, you will receive a 100% refund. If you cancel 30-60 days in advance, you will receive a 50% refund. If you cancel less than 30 days in advance, there is no refund but you will receive a credit to apply to any future masterclass of the same level. We are not responsible for travel expenses or any costs that may be incurred as a result of a cancellation. Refunds will not be issued after the masterclass is held.
Event Venue
Online
USD 750.00 to USD 1100.00