Name: Brand DNA Workshop - January 2025
Start: 2025-01-30T18:00:00+00:00
End: 2025-01-30T20:30:00+00:00
Location: Brand Biscuit Studio

How defining your DNA creates an authentic brand that resonates with your audience and will transform your business in 2025
About this Event

Are you a business owner or entrepreneur who wants to build a strong brand that cuts through the noise and resonates with your target audience?

Our Brand Bites DNA workshop is designed to help you do just that. In this small group workshop, you will learn from Creative Strategist Christina how to define your brand's DNA, align your marketing and branding strategies, and create a differentiated brand that stands out with a meaningful story.

Here are the top takeaways from the workshop:

A clear understanding of what makes up your Brand DNA and why it's important for successful brand-building
How to align your DNA with marketing and branding efforts
Tools and resources you need to support refining your DNA and growing your brand
Boosted confidence to communicate your Brand's unique value proposition to your target audiences

You will also get hands-on with exercises and activities that will help you to define your brand DNA via our complimentary workbook.

Timeline for the workshop session

Arrive for 18:00, grab a drink and a seat
Kick off with a talk about what Brand DNA is, why it's important and how to communicate this to grow your business
Short comfort break and chit-chat around 19:15
19:45 Briefly talking through the workbook and Q&A opportunity
Finish between 20:00 - 20:30 depending on interactivity and group size

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Hosted by local Brand Strategist Christina Wilkins of Brand Biscuit Studio, a seasoned brand strategist with 16+ years of experience. She's not just about theories; her strategies yield thriving businesses. Christina's expertise has consistently fueled remarkable growth, evident in the 138% turnover surge for local coffee brand Jabulani in the last 12 months. She's also the creative visionary behind high street bakery chain Euphorium's leap from 3 to 124 stores in 8 years, whose ideas and visual brand storytelling led to a multimillion-pound merger with Tesco PLC in 2015. Christina crafts authentic, enduring brands that resonate. Your business isn't attending a workshop—it's embarking on a proven journey to sustainable success.

W hat past Workshopees say:

“Just cancelled plans as my brain is bursting with ideas to get down after your workshop! The session definitely helped me feel more confident and excited in the direction we are going as a business”

"Brand Biscuit's Brand DNA Workshop was an invaluable starting point to understand why branding is so important. Christina gave an accessible insight into branding in a relaxed and friendly group setting as well as providing real tools to take away to help you grow your own meaningful brand story. I left feeling inspired and ready to take on the challenge of launching my own small business idea."

" The Brand DNA workshop was an incredibly useful experience and has been a real asset in helping me learn who I am, what I am offering and how to do it. Thank-you!"