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Welcome to the breakfast club for marketers. For more than 20 years, Brainy Breakfast has been the go-to morning event for marketers in Auckland, Wellington, and Christchurch. Each event serves up bold ideas, brilliant speakers, and plenty of inspiration to kickstart your morning.
Where AI is Headed in 2026 - From GenAI to Brand Discoverability and Agentic AI
In 2026, AI is reshaping how brands are found, compared, and chosen. The Marketing Association is bringing together industry leaders to explore the rapid shift from generative tools to fully agentic systems, how AI assistants and GEO influence search and purchasing, and what marketers must do to stay visible in LLM-driven ecosystems.
Learn from NZ organisations experimenting with AI teammates, digital PR and AI visibility tracking. You’ll hear about their use cases, early wins, and how they ensure their teams have the skills and tools required to succeed. Find out what they’ve been doing differently, where they’re embedding AI tools, and what they’re onto next.
Don’t miss the Marketing Association’s first Brainy Breakfast of 2026 as we explore:
• What agentic AI means for marketing workflows, discovery, and brand relevance in 2026
• How LLM-native search and AI assistants reshape the customer journey and conversion paths
• Writing for humans, structuring for AI – how to get the AI platforms to recommend your brand.
• Practical steps to prepare your team, tech stack, and data for autonomous agents
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Event Venue & Nearby Stays
The Maritime Room, The Maritime Room, Princes Whrf, Auckland Central, Auckland 1010, New Zealand, Auckland
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
