Booked & Branded: Look Good. Feel Powerful.

Session 1 — The Foundation: Look Good. Feel Powerful.
Everything begins with how you see yourself and how you show up. The Foundation focuses on building confidence through appearance, energy, and self-presentation — giving you practical tools you can use in everyday life, on camera, and in professional spaces.
Keynote by Kendra Beauford
Kendra opens the session by sharing her personal transformation story — how she went from 250lbs to healthy, thriving, and confident. Her message is simple: health is your wealth. Investing in yourself, your wellness, and how you present yourself can transform how you feel, how you move, and the opportunities you attract.
Kendra will also lead a short mindfulness and deep breathing practice to help you stay grounded, centered, and present. Together, you’ll anchor into her mantra:
I am present in this moment. I have everything I need. I am enough.
This session also features guest MUA Asha Palms, who will guide you through creating a complete makeup look using what you already own. You don’t need more — you need the right technique. Asha will walk through simple, foundational steps that work for any occasion while teaching you how to enhance your natural features and feel confident in your presentation.
We will also cover style, fashion, and on-camera presence — what to wear when you’ll be on camera, how to choose looks that translate well visually, and how to set up simple lighting so you always look your best in photos and video.
What to Expect
Kendra’s keynote on confidence, wellness, and personal transformation
Guided mindfulness and deep breathing practice
Hands-on makeup session using your own products
Step-by-step guidance to build a complete, everyday look
Style & wardrobe guidance for on-camera presence
Simple lighting setup for photos and video
Foundational confidence and self-presentation tools
Live Q&A with Asha Palms
Short-form video (reels) captured for your personal portfolio.
Provided
Mirrors for table use, alcohol and makeup wipes, disposable lip and mascara wands, and liner sharpeners.
What to Bring
Your makeup bag — whatever you already own. You have everything you need.
This session sets the tone for the entire series — building confidence, clarity, and the foundation for how you show up in every area of your life.

Info: Welcome + overview of the Booked & Branded Series
Setting expectations for the session
Grounding exercise to arrive present and focused

Info: Kendra’s personal transformation story
Health is your wealth: why wellness shapes confidence and opportunity
How self-presentation impacts how you feel, move, and are perceived

Info: Icebreaker to get to know everyone, Guided deep breathing practice
Grounding and presence exercise
Anchoring mantra: I am present. I have everything I need. I am enough.

Info: Create a complete makeup look using what you already own
Foundational techniques for everyday, on-camera, and professional settings
Enhancing natural features with simple, repeatable steps
Live guidance + application

Info: What to wear for camera vs real life
Choosing looks that translate visually
Simple lighting setup for photos and video

Info: Short-form video / reels captured
Guidance on presenting confidently on camera

Info: Live Q&A with Asha & Kendra
Key takeaways
Preparing for Session 2

Event Venue & Nearby Stays

MKT Ready Fitness Club, 160 Yale Avenue, Jersey City, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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