Blueprint for Building Your Brand

This workshop will cover the essentials of building your brand by creating a Branding Guide. A branding guide serves as a blueprint for communicating your brand and ensuring consistency in marketing your business.

A Branding Guide transforms your mission, vision, and values into the foundation of your company’s brand and design. Understanding your "why" is crucial for creating your Mission and Vision statements. Your "why" encompasses the purpose of your business and its vision. It gives you the courage to step out, take risks, and believe in yourself.

1. Mission: Define the core purpose of your business.
2. Vision: Establish a clear picture of your business's future.
3. Target Audience: Identify and understand who your business serves.
4. Brand Personality: Develop the unique characteristics that define your brand.
5. Core Values: Determine the fundamental beliefs that guide your business

By the end of this workshop, you will have a comprehensive understanding of these components and how to use them to create a cohesive and compelling brand identity.

Event Venue

Online