Big Deal Energy™ June 23 Workshop

Big Deal Energy™(n.): The confidence of knowing exactly who you are, owning your QUIRKS™, and communicating your authentic self unapologetically.

Big Deal Energy™ is named for Leslie Knope, who has no idea she’s supposed to be timid or reserved, knows exactly what she brings to the table, and has never apologized for her ambition. That is the energy the Big Deal Energy™ personal branding workshop cultivates — the confidence that comes from knowing who you are, owning your quirks, and communicating your authentic self unapologetically.

Over 2.5, very entertaining hours, you’ll work through the QUIRKS™ framework to develop your personal brand and become the unforgettable force you were born to be. It starts with questioning the “norms” or rules meant to keep you small, uncovering your Big Hairy Audacious Goal, identifying what makes you weird and remarkable, reframing your story to be unforgettable, knowing your value, and showing up as yourself consistently and authentically.You’ll walk away with a plan, confidence and group of people cheering you on.

Professionals and leaders who want to stand out but don’t know how to articulate what makes them different; founders and executives who are the face of their company but have never formalized their personal brand; leaders who want their team to represent the company with confidence and consistency; and anyone who has been told they need a “personal brand” and has no idea where to start.

Attend on your own, or bring a group.

The Big Deal Energy™ Workshop uses the QUIRKS™ methodology, which Kim built to replace the outdated four-stage personal branding model (discover, create, communicate, maintain) with something that accounts for the real psychological and emotional work required to own your authentic self (and unwind all that trauma).

Duration: 2.5 hours | Format: Interactive, in-person | This is not a lecture. This is doing.

• Your ten-year BHAG. This is the goal everything else serves. Every visibility decision, every opportunity you say yes or no to, every room you choose to be in—it all has to move you toward this.
• QUIRKS Inventory. This is the full inventory of what makes you you—your passions, skills, quirks, experiences, and the stuff you’ve been hiding. The raw material of your Big Deal Energy.
• The 3×3. You’ll understand how others see you, from your mom to the dude you see at the coffee shop every morning when you’re picking up your 5-shot shaken Espresso.
• Your Big Deal Energy™ Story. This is your story—not the AI version, the quirky one; it’s the experiences that shaped you, your values, and why you are so damn awesome.
• The Big Deal Energy™ Guide. Every activity is mapped to your BHAG. If it doesn’t serve the goal, it doesn’t make the plan. This isn’t about being everywhere. It’s about being in the right places, consistently, as yourself. This is your roadmap – specific, time-bound, mapped out.

Kim Bode is the founder and CEO of 8THIRTYFOUR, a communications and learning company, and the creator of Big Deal Energy™ and the QUIRKS™ personal branding framework. She has spent more than two decades working in communications, storytelling, and leadership development.

She created QUIRKS™ because the four-stage personal branding model doesn’t go deep enough, and she created Big Deal Energy™ because the world needs people to stop apologizing for their ambition, goals, and tenacity.

She founded 8THIRTYFOUR 19 years ago, survived an embezzlement that nearly destroyed her, and rebuilt something bigger. When she speaks, facilitates, or delivers a keynote, it comes from the spectacular failures and lessons she’s collected, the trauma she’s survived, the stories she’s lived, and the absolute belief that your story matters.

Event Venue & Nearby Stays

8THIRTYFOUR, 1365 Plainfield Avenue Northeast, Grand Rapids, United States

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