About this Event
AXIS 2026 Invites Global Leaders to Experience Korea’s Innovation Ecosystem Firsthand
Asia’s leading management innovation conference, AXIS 2026 (Asia eXperience & Innovation Summit), will take place from July 14 to 16, 2026, at the COEX Convention Center in Seoul, South Korea.
Under the theme “Beyond Trends, Toward Action,” AXIS 2026 will bring together business leaders, innovators, policymakers, and practitioners from around the world to discuss the future of AI transformation, customer experience, organizational innovation, and public-sector management.
Hosted by the Korea Management Association Consultants (KMAC) and related innovation organizations, AXIS 2026 is expected to attract approximately 5,000 participants from more than 300 organizations, making it one of Asia’s largest conferences focused on business transformation and customer-centered innovation.
The conference features keynote speeches, industry case studies, exhibitions, and networking sessions covering:
- AI Transformation (AX)
- Customer Experience (CX)
- AICC & AI Solutions
- HR & Organizational Innovation
- Public Sector Innovation
- Omnichannel Strategy and Digital Operations
Leading companies and institutions including Cisco, Lenovo, Google Korea, LG Uplus, Naver, Hyundai Motor, Kakao Bank, Woowa Brothers, and many others are expected to participate in the program.
Special Program for International Participants
In addition to the main conference, AXIS 2026 is operating a dedicated Global Delegation Program for overseas participants.
The program is designed to help international guests gain practical insights into Korea’s rapidly evolving business ecosystem through benchmarking tours, field visits, networking events, and cultural experiences.
Participants will not only attend the conference sessions but also directly experience Korea’s innovation landscape through visits to leading companies and trend-setting business districts.
The program includes:
- Benchmarking visits to major Korean corporations and public institutions
- AI and digital transformation case studies
- Smart manufacturing and mobility innovation tours
- K-retail and consumer trend exploration
- Networking opportunities with Korean business leaders
- Cultural insight programs connected to K-Culture and local brands
Example destinations and benchmarking themes include:
- NAVER 1784 for AI, robotics, and digital workplace innovation
- Hyundai Motor Company for future mobility and smart manufacturing
- Incheon International Airport for large-scale AI-driven operations
- Seongsu-dong and Korean retail districts for experiential branding and consumer trend analysis
Through these programs, global participants will gain valuable insight into how Korean organizations are implementing AI, customer-centric strategies, operational innovation, and digital transformation in real business environments.
Why Attend AXIS 2026
As Korea continues to emerge as a global leader in digital innovation, platform business, AI adoption, and customer experience strategy, AXIS 2026 offers international participants a unique opportunity to:
- Learn directly from leading Korean and global companies
- Discover actionable innovation strategies
- Build partnerships across Asia
- Explore emerging business and technology trends
- Experience Korea’s innovation ecosystem firsthand
For organizations seeking meaningful business insights and practical transformation strategies, AXIS 2026 and its Global Delegation Program provide an immersive gateway into the future of Asian business innovation.
For participation inquiries and Global Delegation Program details, please contact:
AXIS 2026 Secretariat (KMAC)
Email:
We look forward to welcoming global leaders and innovators to Seoul for AXIS 2026.
Event Venue
코엑스, 513, 강남구, Korea, South
