Best Practices for Preparing the C-suite for Media Interviews

This webinar is designed to help communication and marketing professionals better prepare their C-suite for media interviews.

Jo Detavernier will lead the session, which will be divided into two parts: the first will focus on organizing effective media training sessions for leaders, while the second will provide best practices for ongoing support and preparation for media engagements.

Two of Detavernier Strategic Communication's expert media trainers will join as guest speakers. Ray Young will discuss optimal preparation for broadcast media interviews, while Sabine Steen-Lakerveld will explore the differences between media interviews in Europe and the United States.

The webinar will cover:

Media trainings

• Structuring the flow of a media training session
• Techniques for designing key messages
• Essential verbal and non-verbal delivery skills
• Sourcing third-party vendors for media training

Daily media management

• Coaching and preparing leaders for interviews
• Staffing interviews effectively
• Post-interview follow-up procedures

This webinar is open to in-house PR, marketing, and corporate communication professionals.

Event Venue

Online