Before You Write Your Business Book: The Entrepreneur’s Roadmap

For many entrepreneurs and professionals, writing a book is an appealing way to share their expertise, build authority, and expand their business opportunities. But before starting the writing process, there are important strategic questions to consider.

This practical workshop will help business owners think through the foundations of a successful business book before they begin writing.

Participants will explore why they want to write a book, who their ideal reader is, and how a book can fit into their broader business ecosystem. The session will also introduce the publishing landscape and outline the different ways a book can be brought to market.

The workshop will include a short presentation, guided workbook exercises, and interactive discussions, allowing participants to reflect on their own book ideas and identify practical next steps. Each participant will receive a workbook to support the session, helping them capture ideas, clarify their thinking, and begin shaping a potential book concept.

By the end of the workshop, participants will have greater clarity about their potential book idea, their ideal reader, and the publishing pathway that may best suit their goals, allowing them to decide on the next steps in their writing and publishing journey.

KEY TAKEAWAYS

• Clarify your motivation for writing a book and how it can support your business goals
• Identify your ideal reader and understand how your audience shapes the message and structure of your book
• Explore how a book can fit into your broader business ecosystem, including credibility, marketing, and new opportunities
• Gain an overview of the publishing process and the different pathways to publication
• Leave with practical next steps for developing your business book idea

TARGET AUDIENCE

Entrepreneurs, small business owners, coaches, consultants, and professionals who are considering writing a book or are in the early stages of writing and want to better understand how a book can support their business and what publishing options are available to them.

PRESENTER

Ann Dettori, Founder

Ann Dettori is a publishing professional and the founder of Dettori Publishing, home to Post Pre-Press Group, and Independent Ink. Through her work in the publishing industry, she collaborates with traditional publishers, as well as independent authors to produce professionally published books.

Having helped develop thousands of books across both traditional and independent publishing models, Ann brings a unique perspective on the publishing landscape. She supports entrepreneurs and professionals to transform their ideas into high-quality books that strengthen their authority and support their broader business goals.

Ann is also the author of The Entrepreneurs’ Guide to Self-Publishing.

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Event Venue & Nearby Stays

Brisbane Business Hub, Level 20 /, Brisbane City, Australia

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