Be The Expert LIVE with Alisha Schenck & Dr. Tuby Akinlosotu

A 2-Day In-Person Strategic Workshop

You know what you have to offer works.
But explaining it clearly, marketing it confidently, and selling it without second-guessing yourself?

That’s where things break down.

Be The Expert™ is a 2-day (with option VIP Gala on evening of Day 2), in-person strategic workshop for coaches, consultants, and service providers who are done hiding behind templates, trends, or borrowed authority—and ready to own their expertise.

This experience is for you if:

• You struggle to articulate what makes you different
• Your messaging feels vague, scattered, or inconsistent
• Marketing feels exhausting or expensive
• Selling feels awkward, forced, or out of alignment
• You know you’re skilled—but your audience doesn’t fully “get it” yet

Inside the room, you’ll learn how to:

• Clarify your message so people immediately understand your value
• Align your marketing with buyer psychology (not guesswork)
• Sell in your authentic voice with confidence and integrity
• Build authority without becoming louder or more performative
• Use AI as a tool—without outsourcing your expertise

This is not a motivational event.
It’s a working room.

You’ll leave with:

• Clear positioning
• Sharper messaging
• Aligned offers
• A grounded, confident sales approach

If you’re ready to stop explaining, stop overthinking, and start leading as the expert you already are—this is your room.

Seats are limited.
Join us for Be The Expert™ and step fully into your authority.

Info: Arrival, registration, light breakfast, and intentional

Info: Setting the tone, aligning expectations, and anchoring the expert identity for the experience.

Info: This session begins with both facilitators sharing their personal journeys to becoming recognized experts in their fields.

Dr. Tuby Akinlosotu (30 minutes):
From finding her voice to commanding rooms—how identity, integrity, and leadership shaped her authority and ability to sell authentically.

Alisha Schenck (30 minutes):
From trial-and-error marketing to proven systems—how clarity, buyer psychology, and messaging mastery established credibility and results.

Info: The biggest messaging mistakes that stall marketing, masterclasses, and offers.

Info: Aligning messaging, marketing, and positioning so your audience understands your value and takes action.

Info: Live feedback, refinements, and integration of Day 1 insights.

Info: Reconnecting to insights from Day 1 and setting focus for implementation

Info: Selling in your authentic voice with confidence, integrity, and leadership.

Info: Understanding buyer behavior, building a buyer’s list, and following systems that work.

Info: Research-driven messaging, simplified campaigns, and sustainable growth without tech overwhelm.

Info: Designing aligned offers and confidently inviting the right people into your work.

Info: Final integrations, live coaching, and next steps for implementation.

Event Venue & Nearby Stays

The Legacy Ballroom, 4530 East Gold Dust Avenue, Phoenix, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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