Name: Bayes Business School - MBA in a Day
Start: 2025-01-25T10:00:00+00:00
End: 2025-01-25T14:00:00+00:00
Location: EC2A 1AG

Get ready for a crash course in business with Bayes Business School's MBA in a Day event - it's like a mini-MBA packed into one awesome day!
About this Event

Bayes Business School - MBA in a Day

This on-campus event gives you the chance to find out everything you need to know about Bayes and our MBA programmes.

Agenda

Pre-scheduled 1-2-1's
Welcome to Bayes Business School and the Bayes community
MBA Programmes overview by Professor Nikos Nomikos, Modular Executive MBA Course Director
Masterclass - Dr Yusif Oc, Senior Lecturer in Marketing will deliver the masterclass on “Navigating Brands with AI, Digital Consumer, and Behavioural Economics”
“There is an abundance of digital consumer data available today. With the help of AI and behavioral economics, some brands are leveraging this opportunity to their advantage, while others struggle to keep up. In this presentation, we will discuss the fundamentals of marketing and brand development through the lens of these latest trends, highlighting how brands can effectively navigate and capitalize on the evolving digital landscape.”
Q&A Session with Alum/Student panel
Lunch and networking

Date: 25th January

Time: 09:30 - 14:00

Location: Bayes Business School, 33 Finsbury Square, London, EC2A 1AG