B2C Strategies for B2B Brands

Why do we keep B2B and B2C in silos like they are the "Church & State" of Marketing & Advertising? All too often our industry seems to put consumer brand strategies on a pedestal, and relegate B2B to its own silo. Snap back to reality where human beings are the shoppers, influencers and decision makers in all of these purchase decisions - and our fragmented + niche media landscape is allowing us to reach both buyers in similar ways. This event will be moderated by one of Atlanta's most well-connected B2B marketers, Lauren Patrick, and will showcase how these titans of industry have become household names through mainstream platforms & tactics. We'll sit down with marketing leaders at Delta Airlines, Cox Automotive and G2 and unpack how tactics like Influencers, Event Activations & Paid Social work to build value for some of the biggest brands in the business world.

Agenda:

2:30pm - 3:30pm Networking/Registration Check-in

3:30pm - 4:30pm Panel Discussion/Q&A

Location:

MailChimp

405 North Angier Avenue NE

Atlanta, GA 30308

Sponsored by:

Speakers:

(Moderator) | Head of Marketing, Infinite Giving

| Associate Vice President, Product Marketing, Cox Automotive

| GM B2B2C Marketing Engagement, Delta Airlines

| VP of Marketing, G2

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*Assumption of the Risk and Waiver of Liability Relating to Coronavirus/COVID-19

The novel coronavirus, COVID-19, has been declared a worldwide pandemic by the World Health Organization. COVID-19 is extremely contagious and is believed to spread mainly from person-to-person contact. As a result, federal, state, and local governments and federal and state health agencies recommend social distancing and have, in many locations, prohibited the congregation of groups of people. The American Marketing Association - Atlanta Chapter has put in place preventative measures to reduce the spread of COVID-19; however, the American Marketing Association - Atlanta Chapter cannot guarantee that you will not become infected with COVID-19. Further, attending an American Marketing Association - Atlanta Chapter event could increase your risk of contracting COVID-19.

By registering for this event, you acknowledge the contagious nature of COVID-19 and voluntarily assume the risk that you may be exposed to or infected by COVID-19 by attending this American Marketing Association - Atlanta Chapter event and that such exposure or infection may result in personal injury, illness, permanent disability, and death. You understand that the risk of becoming exposed to or infected by COVID-19 at a American Marketing Association - Atlanta Chapter event may result from the actions, omissions, or negligence of yourself and others, including, but not limited to, the American Marketing Association - Atlanta Chapter staff, volunteers, and program participants and venue staff.

**Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

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Event Venue & Nearby Stays

Mailchimp, 405 North Angier Avenue Northeast, Atlanta, United States