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April 2025 will mark Arizona Highways magazine’s 100th birthday. How did a brochure produced by the Arizona Highway Department become one of the most revered travel publications in the world? How has Arizona Highways remained relevant for a century while other national magazines have failed? Former Arizona Highways Publisher, Win Holden, will share the inside story of how this extraordinary publication has not only survived but thrived by attracting elite landscape photographers and using an unconventional publishing business model incorporating licensing, retailing and ancillary products. The presentation features dozens of historical and contemporary photographs telling the compelling story of a magazine that delivers over $65 million in annual economic impact to the state by captivating subscribers in all 50 states and 100 countries.
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Event Venue & Nearby Stays
18160 N Maya Angelou Dr, Maricopa, AZ, United States, Arizona 85138
