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On April 9 and May 7, Thursdays, Stigma is launching a free monthly series of marketing walkthroughs at the Missoula Public Library.These workshops provide a technical walkthrough of marketing strategies from an Upside-Down, Value-Based "Funnel" model. Unlike traditional marketing that focuses on broad-market awareness, this model starts with the business's existing Sphere of Influence and human relationships. The key to this is human service and integrity, not performance. We'll teach how to use a Macro-to-Micro (M2M) Workflow to turn actual business operations into shareable content.
🦙 The goal of all of them is to help marketing feel more approachable and manageable, so you can turn your business into a natural marketing machine.
By compounding existing content and "triangulating" channels, marketing reaches the consumer through transparency, human proof, and technical authority, ensuring the business is recognized by both human users and AI search engines. All sessions are taught from this inside-out, ground-up, and Outward Mindset perspective.
Workshop 1️⃣: Website Architecture & Building a Strategic Core
📝 Focus: Transitioning from a static site to a Main Content Hub.
📝 Mechanics: Aligning your website, social proof, and third-party validation to satisfy both human users and AI-driven search indexing (E-E-A-T).
Workshop 2️⃣: Social Media & Manageable Content Creation
📝 Focus: Establishing a manageable system with a Macro-to-Micro (M2M) workflow.
📝 Mechanics: Using Buffer as an example for managing social media to keep content expert-level and "human fresh" while preventing burnout for individuals and organizations.
Details:
📝 When: April 9 & May 7, 2026
📝 Time: 9:30 AM – 10:30 AM
📝 Where: Missoula Public Library, Cooper Space B (Third Floor)
📝 Cost: Free
The next session on Proprietary Audiences (Email Marketing) and future ones will be announced later.
For more information, contact: [email protected]
www.StigmaMarketing.com
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Missoula, MT, United States, Montana 59801
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