About this Event
Join us for our April luncheon that will feature a powerful panel of marketing leaders who will explore the vital aspects of aligning sales and marketing for optimal revenue generation. Speakers will discuss successes and lessons learned around account-based marketing (ABM) to target high-value accounts effectively. The panel will also cover how to integrate seamlessly with sales leadership and global teams, as well as systems and processes to streamline workflows and boost efficiency.
Closing the loop from lead to revenue is an essential part of measuring marketing effectiveness, and our panelists will reveal recommended tracking mechanisms and data analytics for gaining insights into the customer journey.
Key things you'll learn:
- Personalized strategies for driving engagement and conversions including ABM
- Leveraging data to deliver tailored content
- Ways to engage sales leadership and teams for collaboration and integration from incoming lead to closing the deal
- Tools, systems and tracking mechanisms for understanding a customer's journey and measuring success
Join us for this luncheon to gain ideas on how your organization can achieve greater synergy between sales and marketing, leading to increased revenue and ROI.
Panelists:
- Kevin Brady, Owner & Founder, Highway 9 Consulting
- Charity Aráoz, Vice President of Marketing, Management Controls, Inc.
- Scott Berg, Vice President Global Revenue, Digital and Field Marketing, Hitachi Vantara
- Richard Byrd, Founder & CEO, BlueByrd Strategic Sales & Marketing
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WHEN: Thursday, April 18
Networking: 11:30 AM - 12:00 PM
Luncheon: 12:00 PM - 1:00 PM
WHERE: Maggiano’s Little Italy | 2019 Post Oak Blvd., Houston, TX 77056
Event Venue & Nearby Stays
Maggiano's Little Italy, 2019 Post Oak Boulevard, Houston, United States
USD 15.00 to USD 65.00