Applying Behavioural Science in your Business

Join us at Ulster Bank Accelerator Hub in Belfast City Centre starting on April 21, 2026 at 10:00 AM (BST) for a the start of hands-on sessions where you'll learn how to use behavioural science to boost your business performance. Whether you're curious or ready to dive in, this event is perfect for getting practical techniques you can apply in your business immediately. Don’t miss out on discovering how small changes can make a big impact!

Each session is designed around application. Bring a real people, customer, performance or business challenge from your organisation and we will work through it together. If confidentiality, privacy or GDPR is a concern, you can use a hypothetical version that still reflects your real context.

Every week, you will leave with:

• a proven evidence-based framework
• the practical tool used to apply it
• a clearer view of the behaviours driving the issue
• a way to shape better performance, follow-through and decision-making

You do not just learn the theory.
You work on the problem.

And a shorter website-ready section:

Work on Your Real Challenge
Bring a live challenge from your organisation, or use a hypothetical example where privacy, confidentiality or GDPR matters. Either way, you will be able to apply the learning directly to your own context.

Each week, you will receive a proven evidence-based framework and a practical tool to help you influence the behaviours, performance and decisions you want to improve.

The full programme runs across four interactive workshops, each focused on a different behavioural science application.

Session 1 – Bring a People Problem
Tuesday 21st April

Session 2 – Bring Your Biggest Business Goal
Tuesday 28th April

Session 3 – Bring a Decision That Never Goes as Expected
Thursday 7th May

Session 4 – Bring Any Behaviour You Want to Influence
Thursday 14th May

Full Programme Pass

Select the Full Programme Pass if you want to attend all four workshops.
This option also includes the opportunity to complete the applied assignment and attain the accredited Certificate in Behavioural Science in Business issued by the Association of Accredited Learning.

This option is recommended if you want to fully apply the frameworks across leadership, customer behaviour, performance, and decision environments.

Individual Workshop Tickets

A limited number of tickets are available for those who wish to attend individual workshops.

You can select the specific session you want to attend at checkout based on the challenge most relevant to you or your organisation.

Event Venue & Nearby Stays

Ulster Bank Accelerator Belfast, 11-15 Donegall Square East, Belfast, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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