About this Event
OVERVIEW
From applied AI to enterprise practice requires transformation design, not just
experimentation. This one-day intensive teaches AI builders, data engineers,
and innovation leaders how to scale AI from pilots to production systems within
organizational frameworks. Perfect for The AI Conference attendees.
WHAT YOU'LL LEARN
• Moving from AI pilots to production-grade enterprise systems
• Organizational design for AI scale (centralized vs. distributed models)
• The three-layer transformation framework for AI-led change
• Building credible AI delivery roadmaps with organizational constraints
• Case study: UK Government AI transformation (from proof-of-concept to 10k+ users)
• HOBA Pro for managing applied AI and organizational change
• Cross-functional team structures for AI implementation
• Measuring AI impact: technical metrics + business outcomes
WHAT'S INCLUDED
✓ Full-day intensive (7.5 hours + 1-hour lunch)
✓ Breakfast, lunch, snacks, and beverages
✓ AI transformation and organizational design workbook and fully editable templates
✓ AI-to-enterprise scaling templates and frameworks
✓12-month HOBA Academy access
📚 EXCLUSIVE PRE-WORKSHOP PREPARATION ($497 VALUE):
✓ 3-Week "Introduction to Business Transformation" Pre-Workshop Course
- Week 1: Focus Step 1 (goal-setting, business architecture, VSOM, strategy mapping)
- Week 2: Control Steps 2–3 (governance framework, design principles)
- Week 3: Analyze (organization, stakeholder, user journey, process, capability mapping)
- Business Transformation Delivery Scorecard (baseline assessment)
- Fully editable templates
- Biweekly live Q&A calls + access to past recordings
- 12-month community access
- Support: Knowledge base, forum, email, chatbot
✓ HOBA Pro 30-day free trial ($500 value)
✓ Certificate of completion
✓ 30-minute post-workshop strategic consultation
✓ Peer networking with 20–25 government and enterprise leaders
✓ 6-month access to HOBA Government Partners community
✓ Invitation to quarterly strategic briefings
✓ Biweekly live Q&A calls (ask questions, view past recordings)
📖 EXCLUSIVE BOOK PACKAGE ($147 VALUE):
✓ "The Business Transformation Playbook" – Signed hardcover by Heath Gascoigne ($100 value)
✓ "The Business Transformation Playbook E-Book”" – Digital guide ($47 value)
[Hardcover shipped 1–2 weeks post-workshop / E-Book emailed upon registration]
BONUS:
If you need to transfer to the HOBA Agile Transformation Accelerator (in case workshop doesn't run), You won't receive a duplicate of The Business Transformation Playbook, you'll receive a copy of our next book 'The Architects of Change' (eBook version) when released later this year.
WHO SHOULD ATTEND
• AI builders, ML engineers, and data scientists leading enterprise AI
• Innovation leaders and chief innovation officers
• Product managers responsible for AI product delivery
• Enterprise AI architects and platform leads
• Founders and growth leaders scaling AI capabilities
• Consulting partners building AI transformation services
VENUE
WeWork SOMA
San Francisco, CA
(Mission Bay near AT&T Park)
Parking: Public parking nearby
WIFI: Gigabit fiber | Accessibility: Full ADA compliance
Public Transit: Walking distance to BART and Muni
⚠️ IMPORTANT: WORKSHOP TERMS & CAPACITY
LIMITED CAPACITY: 25 seats total, allocated as follows:
- Early Early-Bird ($997): 5 seats
- Early-Bird ($1,497): 5 seats
- Final Call ($1,997): 5 seats
- Regular ($2,497): 10 seats
MINIMUM ENROLLMENT REQUIRED: This workshop requires a minimum of 15 confirmed
registrations to proceed. If we don't reach this threshold, we will notify you
21 days before the event date with your options:
1. Auto-enroll in HOBA Agile Transformation Accelerator (no additional cost)
2. Defer to another 2026 HOBA workshop city
3. Receive a full refund
TEAM DISCOUNT ($1,997/person):
- Requires 5 or more people registering simultaneously
- Cannot be offered if it would exceed 25-seat capacity
- Example: If 20 seats are confirmed and you want a team discount for 5 people,
that would be 25 total (acceptable). If 22 seats are confirmed, you'd need
4 colleagues to reach 5 people, but that would exceed capacity.
CANCELLATION & DEFERRAL POLICY:
- Cancel 30+ days before: 20% cancellation fee (80% refund)
- Cancel 14–29 days before: 50% cancellation fee (50% refund)
- Cancel <14 days: Non-refundable; transfer to Accelerator or defer options
- One free deferral per registration; subsequent deferrals require Accelerator
enrollment or refund
- If your workshop doesn't reach minimum enrollment, we offer Accelerator
enrollment, deferral, or full refund
For full details, see our Refund & Cancellation Policy: https://hoba.tech/refund-policy/
PRICING
Early Early-Bird: $997 (First 5 seats or 30 days)
Early-Bird: $1,497 (Next 5 seats or Days 31–60)
Final Call: $1,997 (Last 28 days – 5 seats)
Regular: $2,497 (Last 10 seats or Final 27 days + day-of)
Team Discount: $1,997/person (5+ team members, any tier)
CONTACT & REGISTRATION
Email: [email protected]
Website: www.hoba.tech/events/san-francisco-2026
Inside the Workshop
Real moments from a recent HOBA transformation intensive
Morning Session
🕑: 08:30 AM - 12:30 PM
MORNING (9:00 AM–12:30 PM)
Host: Heath Gascoigne
Info: - Welcome & Infrastructure-Transformation Alignment (9:00–9:15)
- Why Transformations Fail (Architecture Perspective) (9:15–10:00)
- Three-Layer Transformation Architecture (10:00–11:15)
- Break (11:15–11:30)
- Case Study: Infrastructure + Organizational Change (11:30–12:30)
Lunch & Networking
🕑: 12:30 PM - 01:30 PM
LUNCH & NETWORKING (12:30–1:30 PM)
Host: Heath Gascoigne
Info: Lunch provided | Networking with government and enterprise leaders
Afternoon Session
🕑: 01:30 PM - 04:30 PM
AFTERNOON (1:30–5:00 PM)
Host: Heath Gascoigne
Info: - Designing Your Architecture Strategy (1:30–2:30)
- Infrastructure-Informed Roadmap Planning (2:30–3:30)
- HOBA Pro for Architecture-Led Transformation (3:30–4:15)
- Q&A & Next Steps (4:15–5:00)
Event Venue & Nearby Stays
WeWork Office Space & Coworking, 535 Mission Street, San Francisco, United States
GBP 742.00 to GBP 1987.72











