"Tourism Marketing in the AI Era" Professional Workshops

Join us for an exclusive, fully funded CPD workshop at the University of East Anglia. Specifically designed for Norfolk and Suffolk SME owners, this session bridges the gap between traditional marketing and the AI revolution.

In direct alignment with Visit East of England’s 2026 ‘Naturally’ campaign, you will gain actionable insights to enhance your digital presence, attract year-round visitors, and build long-term business resilience—at no cost to you.

• Date: 25 March 2026
• Time: 10:00 AM – 2:00 PM
• Venue: University of East Anglia – Room TPSC 0.1
• Capacity: Strictly limited to 30 participants
• Catering: Refreshments and Lunch included

You will be supported by a team of four industry and academic specialists:

• Dr. Ryan Yung: Academic Portfolio Lead - Advertising and Communications
• Dr. Humeyra Dogru Dastan: Academic Portfolio Lead – Strategic Marketing.
• Dr. Octavio Murekian: Programme Leader – MA Marketing Management.
• Dr. Brad McKenna: Professor of Information Systems, Norwich Business School.

This session is divided into two high-impact parts, providing a comprehensive toolkit for the modern tourism business:

• Part 1: Digital Presence & Strategy – We begin with a hands-on digital audit of your business across multiple devices, focusing on user experience and customer segmentation. You will leave this session with a specialized toolkit to measure your marketing performance effectively.
• Part 2: The AI Revolution – Transition into the world of Generative AI. You will learn how to leverage AI tools for your daily business operations and conduct a live search audit to see exactly how your brand appears in the new era of AI-driven discovery.
• Expert Consultation – The day concludes with an open Q&A and 1-on-1 time with our panel of four marketing and academic specialists to address your specific business challenges.

This pilot project removes financial barriers to high-level training, ensuring that local businesses aren't "left behind" by technological shifts. By equipping you with an evidence-based framework and actionable AI skills, we aim to reduce business-related anxiety and foster a stronger, more resilient regional economy.

Secure your spot now—only 30 places available.

Event Venue & Nearby Stays

Thomas Paine Study Centre, Norwich Business School, TPSC 0.1, Norwich, United Kingdom

Concerts, fests, parties, meetups - all the happenings, one place.

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