About this Event
If you want bigger clients, you need a way to reach the people who can actually say yes.
Most small businesses are stuck pitching the wrong people. Or relying on channels that no longer work:
- Email gets buried.
- LinkedIn gets ignored.
- Cold outreach sounds the same as everyone else.
Decision-makers aren’t rejecting you. They’re simply not seeing you.
This workshop will show you a different, far more effective way to get their attention:
A personalised letter — written properly, sent intentionally, and designed to spark curiosity.
This method works because almost no one else is doing it. And because it gets straight to the decision-maker’s desk.
The approach is rooted in a simple idea made famous by strategist Chet Holmes:
Stop marketing to everyone.
Identify the handful of dream clients who can move the needle — and go after them deliberately.
You’ll learn how to apply that system to your business without a big team, big budget or big pipeline.
This strategy is already landing real deals.
Here are the results businesses achieved after attending this workshop:
Future World 3D
Sent: 64 personalised letters
Results:
- 43 warm opportunities
- 10 booked meetings
- 2 new clients
- 1 high-value deal in progress
Cost: £247
ROI most digital campaigns could only dream of.
Melanie, farmer, specialising in breeding bulls
Sent: 16 letters
Result: 6 high-quality meetings with ideal-fit farmers
Tiny niche. Huge response rate.
These aren’t big companies.
These are normal businesses using a smarter approach.
And if they can open doors, you can too.
What you’ll walk away with:
This is not a talk or a pitch.
You’ll be building things in the room.
✔ A focused Dream Client Shortlist - 10–30 high-value targets who can materially change your revenue.
✔ A letter that actually gets opened - A simple structure that creates curiosity and positions you as different from every other “we help businesses like yours…” message.
✔ AI prompts to write each letter fast - So your outreach feels personal, not templated, even if you’re not a copywriter.
✔ Your first outreach letter fully drafted - Done on the day. Polished. Ready to send.
✔ A simple low-budget test plan to get in front of decision-makers - Not vague goals. A step-by-step system you can execute before Christmas.
Who this workshop is perfect for
- Small business owners
- Consultants, specialists and freelancers
- Service-based founders
- B2B & B2C businesses
- Niche experts targeting “hard-to-reach” buyers
- SMEs who want fewer… but much better clients
If you sell a high-value service or solution and want bigger deals, this is for you.
About Your Host
Michael Gordeev has helped hundreds of SMEs sharpen their strategy, win higher-value clients, and stop blending in.
His workshops are practical, hands-on and designed so you leave with assets - not notes.
Reserve your seat
?Wednesday 3 December 2025
⏰10:00 am – 13:00 pm
?Fareham Innovation Centre
? Free
This session is capped at 25 seats so everyone can get personal support.
?Grab your free seat for 3 December
This is your chance to stop chasing… and start getting through to the people who can make the biggest difference to your business.
We’ll see you there.
Event Venue & Nearby Stays
Fareham Innovation Centre, 4 Daedalus Drive, Fareham, United Kingdom
GBP 0.00
