An Introduction to Book Marketing

A one day course exploring how publishers market books creatively and effectively to readers.

We will take a look at how books are marketed and sold and we’ll introduce you to the core set of skills required to build a successful career in these disciplines.

We’ll cover the following with both a theoretical overview and practical exercises:

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  How to position a book and design a campaign

  
  
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  How to brief a designer

  
  
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  How to write convincing copy (may have done this above…)

  
  
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  Marketing to the trade-persuading booksellers

  
  
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  Digital marketing to readers-social media and paid advertising

  
  
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  Analysis and sales data-reviewing what happened and learning from it

  
  

Event Venue

Online