About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
Duration: 1 Full Day (9:00 AM – 5:00 PM)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, beverages, and light snacks included
Course Overview
This Amazon Advertising & Marketing course empowers you with the knowledge and tools needed to succeed in the world’s largest e-commerce marketplace. You will master Amazon’s advertising suite—including Sponsored Products, Sponsored Brands, and Sponsored Display—and learn powerful strategies to improve product visibility, sales, and profitability. With expert guidance and real-world practice, this course ensures you're equipped to maximize ROI in a competitive digital selling environment.
Learning Objectives
By the end of this course, you will:
- Confidently set up and launch Amazon ad campaigns
- Select keywords and bidding strategies that drive ROI
- Optimize product listings for better ad and organic performance
- Analyze campaign data to make informed decisions
- Scale your Amazon advertising strategy as your business grows
Target Audience
- Digital marketers
- E-commerce entrepreneurs
- Brand managers
- Marketing consultants
Why is it right fit for you:
As Amazon continues to dominate online commerce, mastering its advertising ecosystem is key to winning in today’s digital marketplace. This course equips you with effective, data-backed approaches to managing ads and optimizing product pages, positioning you ahead of competitors. With a blend of strategic foundations and hands-on learning, you’ll walk away ready to execute campaigns that maximize product visibility and profitability—with tools suited for both new and seasoned Amazon sellers.
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Looking to empower your e-commerce team with Amazon ad expertise?
We offer customized in-house training that adapts to your brand’s catalog, objectives, and target audience. Want to optimize your brand store or scale ad operations? Our tailored sessions ensure your team gains actionable insights to build a powerful Amazon advertising engine.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Amazon Advertising
Info: • Overview of Amazon Ads ecosystem
• Types of ads: Sponsored Products, Brands, Display
• Key terms and platform access
• Discussion
Module 2: Setting Up Campaigns
Info: • Account and store setup basics
• Campaign types and objectives
• Ad creation workflow
• Exercise
Module 3: Sponsored Products Deep Dive
Info: • Importance of Sponsored Products for conversions
• Keyword targeting: broad, phrase, exact
• Negative keyword strategy
• Activity
Module 4: Sponsored Brands & Display Ads
Info: • When to use Sponsored Brand ads
• Customization and brand storytelling
• Intro to Sponsored Display and retargeting
• Exercise
Module 5: Product Listing Optimization
Info: • Optimizing titles, bullets, images, A+ content
• SEO tactics for Amazon search
• How listing strength affects ad performance
• Exercises
Module 6: Bidding & Budget Strategy
Info: • Automated vs manual bidding
• Dynamic bidding and placement modifiers
• Budget allocation across campaigns
• Activity
Module 7: Measuring & Analyzing Campaigns
Info: • Key performance metrics (ACOS, ROAS, CTR)
• Amazon Ads reports and analytics tools
• A/B testing and continuous improvement
• Exercise
Module 8: Scaling & Profit Maximization
Info: • Portfolio management for larger stores
• Balancing ads and organic ranking
• CRO tactics for Amazon sellers
• Case study
Module 9: Advanced Tactics & Future Trends
Info: • Using DSP (Demand-Side Platform)
• Incorporating video ads and new formats
• Trends in Amazon advertising and e-commerce
• Group discussion
Event Venue & Nearby Stays
Regus - Montreal, QC, 1200 Avenue McGill College, Montreal, Canada
CAD 616.10 to CAD 797.09
