About this Event
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Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This Amazon Advertising & Marketing course empowers you with the knowledge and tools needed to succeed in the world’s largest e-commerce marketplace. You will master Amazon’s advertising suite—including Sponsored Products, Sponsored Brands, and Sponsored Display—and learn powerful strategies to improve product visibility, sales, and profitability. With expert guidance and real-world practice, this course ensures you're equipped to maximize ROI in a competitive digital selling environment.
Learning Objectives:
By the end of this course, you will be able to:
- Confidently set up and launch Amazon ad campaigns
- Select keywords and bidding strategies that drive ROI
- Optimize product listings for better ad and organic performance
- Analyze campaign data to make informed decisions
- Scale your Amazon advertising strategy as your business grows
Who can Attend?
- Digital marketers
- E-commerce entrepreneurs
- Brand managers
- Marketing consultants
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Why Choose this Course?
As Amazon continues to dominate online commerce, mastering its advertising ecosystem is key to winning in today’s digital marketplace. This course equips you with effective, data-backed approaches to managing ads and optimizing product pages, positioning you ahead of competitors. With a blend of strategic foundations and hands-on learning, you’ll walk away ready to execute campaigns that maximize product visibility and profitability—with tools suited for both new and seasoned Amazon sellers.
Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Amazon Advertising
Info: • Overview of Amazon Ads ecosystem
• Types of ads: Sponsored Products, Brands, Display
• Key terms and platform access
• Discussion
Module 2: Setting Up Campaigns
Info: • Account and store setup basics
• Campaign types and objectives
• Ad creation workflow
• Exercise
Module 3: Sponsored Products Deep Dive
Info: • Importance of Sponsored Products for conversions
• Keyword targeting: broad, phrase, exact
• Negative keyword strategy
• Activity
Module 4: Sponsored Brands & Display Ads
Info: • When to use Sponsored Brand ads
• Customization and brand storytelling
• Intro to Sponsored Display and retargeting
• Exercise
Module 5: Product Listing Optimization
Info: • Optimizing titles, bullets, images, A+ content
• SEO tactics for Amazon search
• How listing strength affects ad performance
• Exercises
Module 6: Bidding & Budget Strategy
Info: • Automated vs manual bidding
• Dynamic bidding and placement modifiers
• Budget allocation across campaigns
• Activity
Module 7: Measuring & Analyzing Campaigns
Info: • Key performance metrics (ACOS, ROAS, CTR)
• Amazon Ads reports and analytics tools
• A/B testing and continuous improvement
• Exercise
Module 8: Scaling & Profit Maximization
Info: • Portfolio management for larger stores
• Balancing ads and organic ranking
• CRO tactics for Amazon sellers
• Case study
Module 9: Advanced Tactics & Future Trends
Info: • Using DSP (Demand-Side Platform)
• Incorporating video ads and new formats
• Trends in Amazon advertising and e-commerce
• Group discussion
Event Venue & Nearby Stays
Regus 120 Collins Street, 120 Collins Street,#Levels 31 & 50, Melbourne, Australia
AUD 561.44 to AUD 667.32
