Name: Altria
Start: 2024-11-06T17:30:00-05:00
End: 2024-11-06T19:30:00-05:00
Location: 6601 W Broad St

Join Modern Richmond on November 6th for a tour of Altria’s Corporate Headquarters.
About this Event

This International Style building, completed in 1958, was designed by Gordon Bunshaft of Skidmore, Owens and Merrill as the Corporate Offices of Reynold’s Metals Company. Bunshaft included modern day details in his design such as air conditioning, large windows, sun louvers and extended areas of green space. To pay homage to Reynold’s Metals, Bunshaft incorporated the use of aluminum into building exterior and interior materials. The total weight of aluminum used in the building is estimated to be over one million pounds and includes the glass and aluminum curtain wall, a cantilevered aluminum canopy and even threads in the carpet that was installed when the building opened.

The property sits on 38 acre site. Charles F. Gillette, provided the landscape design for the property, which was the largest commission he had received in his career. With a budget of $130,000 he designed a landscaped entrance with a large reflecting pool accentuated by trees, outside seating areas which includes square gridded areas with planting of trees and seasonal flowers as well as aluminum umbrellas for shading on the back terrace.

In 2016, looked at acquiring the property to make it the home of their international headquarters. They enlisted the help of the architectural and design firm , to masterplan their corporate campuses into one location in Richmond. In addition to the renovation of the existing space, BHDP designed a large addition to the building of 170,000 square feet which increased the total square footage to 400,000 SF and included a corporate conference center that was designed with .

Photo credit : BHDP Website

The property is located at 6601 West Broad Street in Henrico, Virginia. Parking is available on site. Attendees will enter through the West Gate on Forest avenue.

Ticket holders will need to pre-register and provide legal ID to enter campus and the building *note please register with the name as written on your ID.

All Modern Richmond Events are subject to change based on COVID-19, weather, and/or other issues beyond our control. All ticket sales are final, refunds will be issued only if an event is cancelled.