About this Event
Join AD:VENTURE and Jonny Ross, digital marketing expert and author of WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again, for this hands-on, full-day AI SEO Bootcamp. In this practical, immersive workshop, you’ll learn how to harness AI tools to design and execute a comprehensive SEO strategy for 2025 in just one day.
From automating keyword research and content creation to optimising your website and tracking results, this bootcamp is packed with actionable strategies. You'll leave with a completed SEO campaign tailored to your business, ready for immediate implementation.
Key Topics Covered:
Morning Session:
- AI in SEO: Discover how AI is shaping SEO strategies and what tools can help you stay ahead.
- Keyword Research & Competitive Analysis: Use AI to identify high-value keywords and analyse your competitors’ digital strategies.
- Content Planning: Perform a content gap analysis and create a 6-12 month content calendar with AI-driven insights.
- AI-Powered Content Creation: Learn how to generate SEO-friendly blog posts, landing pages, and metadata with AI while maintaining quality and authenticity.
Afternoon Session:
- On-Page SEO: Automate audits and optimisations, including page structure, headings, internal links, and schema markup using AI tools.
- Off-Page SEO & Link Building: Discover how AI can help you identify backlink opportunities and automate outreach, including cold email creation.
- Local and Voice Search Optimisation: Learn how to optimise your site for local search queries and voice searches.
- Analytics & Reporting: Use AI to set up automated SEO reports, track KPIs, and continuously refine your campaign.
- SEO Compliance & Best Practices: Explore strategies for using AI ethically and in line with Google’s guidelines.
Interactive Features:
- Live website and SEO audits with AI-powered tools.
- Group activities to draft content, keyword plans, and outreach emails.
- Peer feedback and expert guidance on campaign improvements.
Outcomes for Attendees:
By the end of the bootcamp, participants will:
- Have a fully-developed SEO campaign plan, including keyword research, content strategies, and optimisation tasks.
- Learn how to integrate AI tools to streamline SEO efforts, from research to reporting.
- Understand best practices for using AI to improve rankings, drive traffic, and measure campaign performance.
- Leave with practical tools, templates, and strategies that can be implemented immediately.
Materials Provided:
- Recommended AI tools and resources for SEO.
- Access to SEO video tutorials and additional resources for post-event learning.
Why Attend Face-to-Face?
This workshop’s in-person format offers a high level of engagement, including:
- Live demonstrations and real-time feedback on participant websites.
- Networking opportunities with peers, fostering collaboration and idea-sharing.
- Hands-on exercises that ensure participants leave with a completed SEO plan.
Who Should Attend:
This bootcamp is designed for business owners, marketers, and SEO professionals who want to harness the power of AI to build, implement, and optimise a winning SEO strategy. Whether you're new to SEO or experienced in digital marketing, this workshop will provide you with the latest AI-driven tools and techniques to stay ahead in 2025.
Please bring a laptop (and charger) if you can, along with your Google Analytics login details. It’s not essential, but having a laptop will let you work hands-on with your own website and get even more from the session.
About Your Trainer:
Jonny Ross is a digital marketing expert, trainer, and author of WebProud: The 5-Step Roadmap to Feeling Proud of Your Website Again. With over 22 years of experience and more than 250 workshops delivered, Jonny specialises in helping businesses master SEO, website optimisation, and digital strategy. He is also the creator of the 90-Day Website Mastery Programme and co-host of the 90-Day Website Mastery Podcast, bringing practical insights and actionable strategies to every workshop he leads.
PARTNER INFORMATION – This event is delivered as part of the West Yorkshire Innovation Festival by AD:VENTURE in partnership with The Elsie Whiteley innovation Centre, Halifax Opportunities Trust and the West Yorkshire combined authority
Event Venue & Nearby Stays
The Elsie Whiteley Innovation Centre, Hopwood Lane, Halifax, United Kingdom
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