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This workshop is designed for professionals in marketing, communications, and customer-facing roles who want to achieve greater marketing impact.In four hours, you’ll learn to create audience-focused content, improve visibility in AI-driven search and recommendations, and build momentum in your local market, while always focusing on maintaining quality, brand consistency, and responsible use of business data.
Learning Outcomes:
- Implement repeatable AI workflows (prompts, templates, and a content calendar) to reduce time spent drafting and planning for marketing and communications tasks.
- Align messaging to objectives, customer stages and channel fit using practical strategy frameworks
- Use AI to produce content variants tailored to different customer segments and personalisation ideas without compromising brand consistency
- Track and interpret marketing metrics to turn performance into decisions and next actions.
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Event Venue & Nearby Stays
Mahitahi Colab, Nelson Marlborough Institute of Technology, 322 Hardy Street, Nelson, New Zealand 7010, New Zealand
Tickets
Concerts, fests, parties, meetups - all the happenings, one place.
